Month: March 2014

Is marketing making a difference?

Published March 24, 2014

Last week’s B2B Marketing event, The Evidence, was full of interesting discussions that I’d like to share with you. To me it’s a huge shame that marketing departments are still being asked to prove their worth, suggesting that their contribution is still not blindingly obvious. The fact that the event chose this title, The Evidence, […]

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Driving Creativity

Published March 19, 2014

We are now so used to having our senses attacked by new sensations, from the physical to the digital, is it any wonder we sometimes fail to appreciate the sources of creative inspiration that surround us on a daily basis. Designer Paul Smith claimed he would take more inspiration from a single 24-hour visit to […]

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‘Hello, my Name is Paul Smith’

Published March 11, 2014

One of the main challenges of working in the creative industry is to be innovative without letting our ideas (and budgets) run away from us. To see some large-scale examples of how this can be done in practice, we’ve paired off our senior creatives to learn more about one of the most inspired – but […]

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Rank your business highly? Make sure Google does too with search engine optimisation

Published March 4, 2014

Search Engine Optimisation (SEO) is the practice of improving a website to make sure search engines understand what it is about, therefore ranking it higher in Search Engine Results Pages (SERPs). By increasing the traffic to your site, you should experience a higher conversion rate. 93% of all online experiences begin with a search engine […]

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