Month: August 2014

Marketing Tools: Presentation Software – Should You Use PowerPoint, Keynote. or Prezi?

Published August 28, 2014

With the wide range of tools and platforms out there promising to make your presentations look better, it can be difficult to know which presentation software to use. So to cut through the noise, here are the pros and cons of four tools: PowerPoint, Keynote, Prezi – and artworked PDFs. Here’s a presentation (designed as an artworked PDF) with a quick overview; […]

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Marketing Tools: 5 Top Reasons Why You Should be Using Hootsuite for Managing Your Twitter Feeds

Published August 21, 2014

There are loads of tools and platforms that promise to make your marketing activities easier. To help you cut through the noise, we have reviewed a few of them to give you the low down on their strengths and how to make the most of them:   If you’re managing one or more social media […]

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5 Tips for Making the Most of Visual Content in your Social Marketing

Published August 14, 2014

Last week, we talked about the rise of visual content in social media marketing – it’s not rocket science, we’re getting more time poor and a picture speaks a thousand words so we all naturally gravitate towards pictures in our social streams quicker than words.   So here’s our 5 top tips for making the […]

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Show & Tell: Making the Most of Visual Content to Drive Your Social Performance

Published August 7, 2014

The rise of image-focused platforms   Blog posts, one the earliest online social platforms, were often hundreds (if not thousands) of words long. But social media has come a long way since the 1990s: interaction has become much shorter and more image-focused, first through Facebook posts and then with Twitter’s 140-character limit.   Today, image-driven social platforms […]

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Are TedTalks Losing Their Impact?

Published August 1, 2014

Earlier this month, we talked about the revolutionary potential of TEDTalks as a global platform for thought leadership. However, this doesn’t mean that the concept is immune to dissent – especially over the last years, TEDTalks have drawn a significant amount of censure.   Viral blog ‘Stuff White People Like’ gently poked fun at the format, issuing […]

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