Month: February 2015

Social Media Week New York: How to develop successful social advertising campaigns

Published February 28, 2015

Social Media Week took place from 23-27 February 2015, and we were right in the middle of the action in New York! Here is our summary of the session ‘Organic reach is dead: learn how to play like a pro’, sharing Trina Albus’ insights on how to develop successful social advertising campaigns. According to Ogilvy, organic […]

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Social Media Week New York: Creating Video Content For How It’s Consumed, with Buzzfeed

Published February 26, 2015

Social Media Week took place from 23-27 February 2015, and we were right in the middle of the action in New York! Here is our summary of Buzzfeed’s session ‘Creating Video Content for How It’s Consumed’. When it comes to content and social, Buzzfeed knows how to bring it: the platform does practically everything, and does it exceptionally well. Jonathan […]

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Social Media Week New York: Measuring Attention and Intention with The New York Times

Published February 25, 2015

Social Media Week took place from 23-27 February 2015, and we were right in the middle of the action in New York! Here is our summary of the session ‘Measuring Attention and Intention’ presented by Michael Zimbalist, SVP for Advertising Products and R&D at The New York Times. What are the underlying principles of digital advertising? […]

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Social Media Week New York: The New Reality of The Changing Marketing Landscape

Published

It’s Social Media Week, and we’re right in the middle of the action in New York! Here is our summary of the session ‘The New Reality of the Changing Marketing Landscape’. The way marketing is done continues to change at an unprecedented pace – it’s a jungle out there! So how do you navigate this uncharted territory? […]

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Sharing love across platforms: Our #biglove multichannel campaign

Published February 19, 2015

Here at Something Big, our clients are at the heart of everything we do. So this Valentine’s Day we wanted to tell our clients just how much we love working with them in true ‘Something Big’ style! As an all-around creative communications agency our team includes designers, copywriters, content specialists, social media community managers, digital developers, marketers – […]

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Are you and your agency a love match? Find out in 5 steps!

Published February 13, 2015

Are you on the hunt for a new agency? Whether you’ve suffered a broken heart from a recent break up, decided it’s time to take the plunge and look for real agency love for the first time, or you’re simply wanting to confirm that what you’ve got is the best there is that and the grass isn’t greener […]

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Introducing the Something Big Showreel

Published February 6, 2015

As the Something Big showreel shows, we cover all aspects of creating effective and engaging animations and live-action videos: creative conceptualisation, scriptwriting, storyboarding, filming, editing, post-production and cross-channel promotion. Whether you’re looking for an internal comms video to motivate your staff, an explainer video to give an overview of your products and service or even […]

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Responsive Marketing: Brand Lessons from Super Bowl Sunday and other Major Events

Published February 5, 2015

Super Bowl isn’t just the biggest sporting event in the USA: for Superbowl XLIX (which took place on 1 February 2015), 28.4 million global tweets with terms related to the game and halftime show were sent during the live telecast while more than 65 million people discussed the game worldwide on Facebook. With such high online stakes (and opportunities) it’s not […]

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