Month: May 2015

Why ‘content shock’ is good news for (competent) marketers

Published May 28, 2015

What is ‘content shock’? ‘Content shock’ is a fairly recent phrase used to describe the oversaturation of information available online and offline. It’s the sheer glut of articles, videos, photos, and infographics out there which users simply don’t have the time to find and consume – much less actively engage with – and the resulting […]

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How’s your digital marketing shaping up?

Published May 22, 2015

Digital marketing is about much more than designing and coding new websites: the more we use our digital devices to shop for food, keep up to date with social media, use apps to ‘ping’ money to friends and family, pay bills, and even donate to charity, the more important it is to have a solid digital marketing offering. With so many […]

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LinkedIn for Business: Our Top 3 Dos and Don’ts

Published May 15, 2015

LinkedIn is a business orientated social media network with more than 240 million active users. Professionals use it to look for recruitment opportunities and to boost their professional profile, but it is also a great marketing tool for businesses. Using LinkedIn for your business to grow and is a great way to target your customer base and engage […]

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DMA’s Great British Copywriting Census: our main takeaways

Published May 7, 2015

With the continuing rise of content marketing, the role of copywriting in the marketing mix is changing – so what’s the best way for copywriters, agencies, and the brands they work for to keep up with the evolution? End of last year, the DMA held the ‘Great British Copywriting Census’: a survey to determine “a detailed […]

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