Month: July 2015

Should you use Flipagram as a marketing channel?

Published July 30, 2015

Flipagram may well be the next big social sharing platform – we’re taking a look at what it is and how brands can use Flipagram to drive engagement. What is Flipagram and how does it work? Flipagram is a free online sharing platform. With the app, users can create ‘Flipagrams’ (short slideshows) by selecting photos from their phone […]

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The true cost of buying social followers

Published July 24, 2015

Although paying for more followers may seem like a quick and easy way to build your social media presence, it’s certainly not worth it in the long-run. Why do brands buy social media followers? Gaining followers is a key metric for measuring the success of your social media profiles. Every follower and fan is an endorsement of your brand, and being […]

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Thought leadership – how to make it work for you

Published July 15, 2015

Thought leadership is an increasingly important aspect of marketing, but many businesses in the Professional Services sector aren’t sure how to make the most of it. Here are our tip tips! What is thought leadership? Thought leadership comes down to conveying an informed opinion that resonates with your audience. This can take many forms: you […]

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Cannes Lions 2015: Our key takeways

Published July 9, 2015

We’re always looking for new ways to drive creativity in the business – so we decided to send our art director Claire Wallace and creative director Damiano Polcaro to a week-long onslaught of innovation in the marketing and advertising industry: Cannes Lions. At this annual festival, speakers who range from advertising gurus to social celebrities (Kim Kardashian this year) share their experiences in pushing boundaries and […]

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Why your restaurant should be on Instagram

Published July 2, 2015

Instagram is the fastest growing social media network with 100 million monthly active users, 40 million photos shared per day, 60,000 comments posted per minute, and 8,500 photo ‘likes’ per second. Instagram is undoubtedly a social media powerhouse – and especially restaurants have found Instagram the perfect platform for constant engagement. Restaurants who are already […]

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