Month: September 2015

Bigger isn’t better: The advantages of being a smaller business

Published September 30, 2015

Small business owners are under at least as much pressure, and work just as hard, as senior management at large businesses. However, as our co-owner Sally Pritchett explained in her talk at Raycross Interiors on 24 September 2015, the advantages of being a smaller business can be considerable – here’s how to make the most of […]

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Get more value out of your sports sponsorship

Published September 25, 2015

Sponsorship is about more than putting your logo on there. Here’s how to get more value out of your sports sponsorship by combining the passion of sport with passion for your brand. With Rugby World Cup fully underway, most of the sponsors are actively leveraging the event to promote their brands. Heineken, which allegedly paid £20 million to be a worldwide partner […]

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SMWLDN15: Creativity and Strategy Do Lunch – From Fashion and Fine Art to Social Influencers and Bloggers

Published September 18, 2015

At the last day of Social Media Week London 2015, Christine de Leon, associate director of responsive content at Ogilvy One, joined curator and art historian Caroline Campbell in the National Gallery to discuss how creativity and strategy work together to make social content. “Culture eats strategy for breakfast” – Peter Druker This may have been true […]

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SMWLDN15: Smarter Content Marketing Through Storytelling and Optimisation

Published September 17, 2015

Joe Coleman, CEO and founder of Contently, discussed how successful publishers use three principles to tell engaging stories: create, engage, optimise. Storytelling can break down barriers to foster “compassion, tolerance, and respect for difference” – and great stories build great relationships. Recently, however, we’ve moved from ‘reaching’ audiences to ‘building’ audiences. Create. Engage. Optimise. Brands can get stuck […]

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SMWLDN15: Reaching The Connected Consumer – Insights from Facebook and Instagram

Published

At Day 4 of Social Media Week London, Ed Couchman from Facebook took us through the seismic shifts in consumer behaviour they are witnessing with advice on how advertisers, brands, and communities can make the most of them and engage the connected consumer. There are now 2.8 billion internet users and 7 billion mobile subscriptions […]

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5 reasons why you should make the most of infographics

Published

1.4 trillion emails are sent around the world every week, five million tweets are posted every day, 293,000 Facebook status updates are posted every minute, and Google processes over 40,000 search queries every second – it’s no wonder many of us are suffering from information overload! But how do you stand out from the crowd and get […]

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SMWLDN15: Using Social ROI to Build Quality Campaigns

Published September 16, 2015

In their session at Social Media Week London, David Parkinson from Nissan Automotive and Matthew Zito, VP of Product at Synthesio, explained how Social Listening can help run a quality, strategic, and effective digital campaign demonstrating social ROI. This session focused on what they term ‘Social Chimpery’: Chimpery: n. 1. The act of mistaking motion […]

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SMWLDN15: Reaching, Recruiting, and Retaining Millennials

Published September 15, 2015

In this session, the BIMA (British Interactive Media Association) led a panel discussion on practical tips for engaging with digital natives – though the talk focused on recruitment, many of the learnings can be applied to marketing to millennials in general. The panel: Ben Doran, Head of Technology at Lowe Profero Tiffany St James, Executive Director at […]

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SMWLDN15: 7 Steps to Avoiding the Ad-pocalypse

Published

Are we heading into an ad-pocalypse?  Are we all fed up of forced social advertising and feel like we are being stalked online by brands? If so, what can brands do to reconnect with their audiences? Sarah Wood from Unruly shared her seven tips for avoiding the ad-pocalyspe at Social Media Week London, including advice […]

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SMWLDN15: Future trends in social media for 2016

Published September 14, 2015

It’s Social Media Week London 2015, and we’re right in the middle of the action! Here are our takeaways (with comments!) from Battenhall’s talk “Future trends in social media for 2016” (#smwwhatsnext). 1: Even some of the biggest brands could improve their social presence Battenhall’s MD Drew Benvie introduced the latest FTSE 100 social media report – which shows that […]

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