Month: December 2015

Profit v not for profit marketing: the lines are blurring

Published December 16, 2015

Moving on from previous years’ not for profit marketing highlights like #Daretobare and #Icebucketchallenge, it’s interesting to look back at 2015 to see what the biggest talking points were. What’s clear is that the lines between the corporate, profit making world and the not for profit sector are blurring. CSR is no longer optional for […]

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The 2015 Christmas ad and campaign review – part 2

Published December 11, 2015

Have you seen this year’s Christmas ads? Building on what we wrote last week, here are some more of the year’s biggest seasonal campaigns. Vodafone: Terry the Turkey #TerryTheTurkey Agency: Grey London And that’s why you shouldn’t name your Christmas turkey! Though somewhat predictable, the story is pretty adorable. From a design perspective, we loved the […]

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The 2015 Christmas ad and campaign review – part 1

Published December 4, 2015

Are you in the festive spirit yet? Here’s the first part of our review of 2015’s biggest Christmas ads:   John Lewis: Man on the Moon #ManOnTheMoon Agency: adam&eveDBB It’s probably the most hotly anticipated Christmas ad each year – and definitely the measuring rod. But if you can’t beat them, why not spoof them? Humour site The Poke […]

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