Month: June 2016

How to write engaging email subject lines

Published June 24, 2016

One of the most discussed topics in email marketing is around creating the ‘perfect’ subject line. Similar to the ‘perfect time to send an email’, there is no magical formula, otherwise we would have to start again when all inboxes became flooded with “Hello *name*, have 20% off” every Thursday afternoon. The purpose of the […]

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RAR Digital Award win for Social shows our clients truly value our work

Published June 17, 2016

We’re beyond proud to announce that for the second year in a row we’ve won the RAR Digital Award for Social! The RAR Digital Awards are based entirely on what clients think of their agencies’ work, and we’re absolutely delighted that our clients are so happy with what our Content & Social team delivers every day. Social media […]

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Making print cool again: The latest print trends and how to make the most of them

Published June 8, 2016

There’s little doubt the world has changed. As data company Datum put it so eloquently: “The digital genie is out of its bottle” – but does the digital revolution have to mean the death of print entirely? Not in our books. As we said in one of our blogs last year, whilst a digital first approach […]

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6 Ways to Track Offline Marketing in Google Analytics

Published June 3, 2016

Tracking offline marketing in Google Analytics can be straightforward if it is considered early enough in the campaign development stages. Traditional advertising can be a powerful tool for online exposure if executed and tracked effectively. Here are some methods you can use to measure the effectiveness of offline advertising and its online impact with Google […]

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