Month: July 2016

Reaching an international audience: Translation, localisation, or transcreation?

Published July 28, 2016

One of the best parts of working for global clients is that we get to develop campaigns that make an impact far beyond the UK. For example, for one of our clients we design and deploy monthly emails to 360,000 prospective customers in 12 main markets in Europe in ten different languages. As the content […]

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How do you deliver the ultimate immersive brand experience?

Published July 21, 2016

You only have to look at how the latest trend – Pokémon Go – is “taking over the internet” to see how much consumers love interacting with brands. Bringing a brand literally into your own school, car park, or even sitting room – what’s not to love? As consumers, we’ve always loved the opportunity to […]

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How Generation Z uses social media

Published July 14, 2016

We’ve talked about Generation Z (those born between 1995 and 2012) in previous blogs – what matters most to this group and how to engage them. But how does Generation Z actually engage with brands, specifically through social media? Since the best information comes straight from the source, we’ve asked 17-year-old Daisy Andrews (who recently […]

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Our Brexit Breakfast: Now’s the time for British business to act

Published July 8, 2016

Last week, we talked about how now that the ‘Brexit’ decision has been made and the UK is on course to leave the EU, it’s time for businesses to take action – and not just wait to see what happens. That’s why on 5 July, we hosted a round table discussion together with the Surrey […]

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BREXIT: The show must go on for business

Published July 1, 2016

There’s some uncertainty about what’s next for the UK given the outcome of the EU referendum – but there are many opportunities for British businesses. By Sally Pritchett, company co-owner On Friday 24 June, the world woke up to the first day of a new chapter as we digested the result of the UK referendum […]

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