Month: August 2016

Is your website user-friendly? Tips for a great user experience

Published August 30, 2016

Your website is often the first encounter a prospect will have with your brand. Here are some tips to give them a great first impression and solid understanding of the quality of work that they can expect from you and your team. Why is a user-friendly website so important? Imagine that your website is like […]

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Is marketing still misunderstood in your business?

Published August 17, 2016

The life-long battle between marketing and sales departments certainly seems to remain alive and kicking for many businesses – so what can you do about it? Sales ‘v’ marketing: The struggle goes on According to the latest B2B Barometer Report, a whopping 77% of client-side marketers believe that their sales department has a more significant […]

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CMO to CEO – are you playing your part in changing perceptions of marketing?

Published August 10, 2016

We’ve been watching the shift in senior marketing leadership for some time now. At a conference last year, we were excited to hear the CMO of Deloitte predicting a shift in perceptions. She encouraged marketing departments to up their capabilities, increase their commercial acumen, and drive their contribution to the future of the business – […]

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Rio 2016 Olympic Games marketing: What are the brands up to?

Published August 5, 2016

The 2016 Olympic Games are starting on 6 August. With all eyes on Rio, we’re taking a closer look at what some of the biggest sponsor brands are doing around the world’s biggest sporting event: McDonald’s: Official restaurant Campaign name: McDonald’s Olympic Kids Program Campaign summary: McDonald’s gave 100 children from around the world the […]

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