Month: September 2016

What makes a great online video?

Published September 22, 2016

Video is pervasive: the second most popular website worldwide after Google is now YouTube. This means that video demands attention, not just for its content but also for its power. Here’s our overview of why video is important and our tips for making sure your next video delivers. Video – the key visual medium The […]

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4 key takeaways from BrightonSEO

Published September 16, 2016

BrightonSEO is one of the world’s largest digital marketing conferences. It began in a room above a pub, then moved to the Brighton Dome, and is now bigger than ever – taking place in the Brighton Centre. Just like we did for April’s conference, we’re sharing four key takeaways from BrightonSEO that everyone could benefit […]

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Ensure your AdWords campaign delivers

Published September 9, 2016

We’ve written before that – given as organic reach has become extremely limited – digital marketing is highly competitive. It’s reached the point where many brands now need to “pay to play”: advertise to ensure their content reaches its target audience. Though the costs of clicks for digital advertising services such as Google AdWords have […]

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