Month: April 2017

The importance of personalised content in email marketing

Published April 28, 2017

The idea of personalised content in email marketing, which serves users tailored content, isn’t a new one. However, marketers have seen click-through rates improve by an average of 14% and conversions by 10%, so it is something that is definitely worth considering in an email marketing strategy. How has email personalisation changed over the years? […]

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6 tips for driving your email performance

Published April 12, 2017

Before you hit “send” on your next email marketing campaign, check out our tips to make sure you’re getting the right content to the right contacts while avoiding the spam folder. We now receive an average of 88 emails a day as business individuals, 76 of which are legitimate, while 12 are seen as spam. […]

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