Category: Advertising

2017: What’s in store for the communications world

Published January 31, 2017

2016 was a year full of surprises so it takes a brave person to dare to say what 2017 will bring! Still, we’re confident that there are some trends in our industry that we can predict. Looking specifically at the channels we use to communicate, we’re already spotting some key ways in which they are […]


Rio 2016 Olympic Games marketing: What are the brands up to?

Published August 5, 2016

The 2016 Olympic Games are starting on 6 August. With all eyes on Rio, we’re taking a closer look at what some of the biggest sponsor brands are doing around the world’s biggest sporting event: McDonald’s: Official restaurant Campaign name: McDonald’s Olympic Kids Program Campaign summary: McDonald’s gave 100 children from around the world the […]


Reaching an international audience: Translation, localisation, or transcreation?

Published July 28, 2016

One of the best parts of working for global clients is that we get to develop campaigns that make an impact far beyond the UK. For example, for one of our clients we design and deploy monthly emails to 360,000 prospective customers in 12 main markets in Europe in ten different languages. As the content […]


How do you deliver the ultimate immersive brand experience?

Published July 21, 2016

You only have to look at how the latest trend – Pokémon Go – is “taking over the internet” to see how much consumers love interacting with brands. Bringing a brand literally into your own school, car park, or even sitting room – what’s not to love? As consumers, we’ve always loved the opportunity to […]


Content marketing and advertising: blurring lines or different concepts?

Published February 26, 2016

What’s the relationship between content marketing and advertising? We canvassed expert opinions and reviewed practical examples to better understand how the two are similar, and where they aren’t. Viewpoint one: content marketing and advertising are becoming interchangeable At The Drum’s 10 February Content Marketing workshop, the discussion frequently returned to how the lines between content […]