Category: Creative

Escape the switch-off with experiential

Published June 8, 2017

For marketing to be successful it needs to cut through the noise and reach your target audience on a personal and emotional level. The problem is that in today’s busy society our audiences are already being bombarded with marketing messages and are learning how to either mentally ‘switch-off’ or to lose the message in an […]

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Content marketing and advertising: blurring lines or different concepts?

Published February 26, 2016

What’s the relationship between content marketing and advertising? We canvassed expert opinions and reviewed practical examples to better understand how the two are similar, and where they aren’t. Viewpoint one: content marketing and advertising are becoming interchangeable At The Drum’s 10 February Content Marketing workshop, the discussion frequently returned to how the lines between content […]

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