Category: Creative

Content marketing and advertising: blurring lines or different concepts?

Published February 26, 2016

What’s the relationship between content marketing and advertising? We canvassed expert opinions and reviewed practical examples to better understand how the two are similar, and where they aren’t. Viewpoint one: content marketing and advertising are becoming interchangeable At The Drum’s 10 February Content Marketing workshop, the discussion frequently returned to how the lines between content […]

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