Category: Digital

How to optimize your email marketing

Published July 20, 2017

Did you know that the average person picks up their phone more than 1,500 times a week? This means that winning and holding a reader’s concentration in the digital world has become more difficult than ever. Here are some of our top tips to help you optimize your email marketing. Visuals Deciding what images to […]

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3 RAR Digital Award Nominations for Something Big!

Published May 24, 2017

The RAR Digital Awards nominations were announced last week – and we’re thrilled to have been shortlisted for three awards: on time, value for money and web design. Unlike other industry awards, the Recommended Agency Register (RAR) Awards are based exclusively on how clients rate and rank their partner agencies. The only way an agency […]

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Interactive PDFs – what’s not to love?

Published May 18, 2017

Whatever sector you’re in, are you getting the most out of the engaging and flexible platform that is the interactive PDF? What are interactive PDFs? Essentially, any document which has been saved as a PDF (portable document file) can be made interactive and more engaging for your audience. They can contain videos, page transitions, hyperlinks, […]

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The importance of personalised content in email marketing

Published April 28, 2017

The idea of personalised content in email marketing, which serves users tailored content, isn’t a new one. However, marketers have seen click-through rates improve by an average of 14% and conversions by 10%, so it is something that is definitely worth considering in an email marketing strategy. How has email personalisation changed over the years? […]

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6 tips for driving your email performance

Published April 12, 2017

Before you hit “send” on your next email marketing campaign, check out our tips to make sure you’re getting the right content to the right contacts while avoiding the spam folder. We now receive an average of 88 emails a day as business individuals, 76 of which are legitimate, while 12 are seen as spam. […]

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2017: What’s in store for the communications world

Published January 31, 2017

2016 was a year full of surprises so it takes a brave person to dare to say what 2017 will bring! Still, we’re confident that there are some trends in our industry that we can predict. Looking specifically at the channels we use to communicate, we’re already spotting some key ways in which they are […]

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7 tips for mobile-friendly email marketing

Published January 26, 2017

More emails are being opened on mobile devices than ever – here’s how to make sure people don’t “swipe left” when they get yours! In previous blogs we’ve shared our tips on how to give your email marketing the winning edge, such as watching out for words that damage reputation, considering who your email is […]

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How can an app boost your customer relationships?

Published November 18, 2016

More than 71 per cent of UK adults own a smartphone, so the potential market for apps is huge. Britain’s smartphone owners download an average of 8.8 apps per month including games, social networks, and company apps. So how can you develop an app that helps your customers as well as your business? Here are […]

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Is your website user-friendly? Tips for a great user experience

Published August 30, 2016

Your website is often the first encounter a prospect will have with your brand. Here are some tips to give them a great first impression and solid understanding of the quality of work that they can expect from you and your team. Why is a user-friendly website so important? Imagine that your website is like […]

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How to engage Generation Z

Published May 25, 2016

By 2020, Generation Z will account for 40% of consumers. In fact, they’re already influencing more than US $600 billion (around £416 billion) of family spending – so it’s pretty important that marketers take them seriously. Businesses of all types will need to understand how this upcoming generation of consumers will communicate, engage with brands, […]

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