Category: Digital marketing

4 key takeaways from BrightonSEO

Published September 16, 2016

BrightonSEO is one of the world’s largest digital marketing conferences. It began in a room above a pub, then moved to the Brighton Dome, and is now bigger than ever – taking place in the Brighton Centre. Just like we did for April’s conference, we’re sharing four key takeaways from BrightonSEO that everyone could benefit […]

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Ensure your AdWords campaign delivers

Published September 9, 2016

We’ve written before that – given as organic reach has become extremely limited – digital marketing is highly competitive. It’s reached the point where many brands now need to “pay to play”: advertise to ensure their content reaches its target audience. Though the costs of clicks for digital advertising services such as Google AdWords have […]

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Rio 2016 Olympic Games marketing: What are the brands up to?

Published August 5, 2016

The 2016 Olympic Games are starting on 6 August. With all eyes on Rio, we’re taking a closer look at what some of the biggest sponsor brands are doing around the world’s biggest sporting event: McDonald’s: Official restaurant Campaign name: McDonald’s Olympic Kids Program Campaign summary: McDonald’s gave 100 children from around the world the […]

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How to write engaging email subject lines

Published June 24, 2016

One of the most discussed topics in email marketing is around creating the ‘perfect’ subject line. Similar to the ‘perfect time to send an email’, there is no magical formula, otherwise we would have to start again when all inboxes became flooded with “Hello *name*, have 20% off” every Thursday afternoon. The purpose of the […]

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6 Ways to Track Offline Marketing in Google Analytics

Published June 3, 2016

Tracking offline marketing in Google Analytics can be straightforward if it is considered early enough in the campaign development stages. Traditional advertising can be a powerful tool for online exposure if executed and tracked effectively. Here are some methods you can use to measure the effectiveness of offline advertising and its online impact with Google […]

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How to engage Generation Z

Published May 25, 2016

By 2020, Generation Z will account for 40% of consumers. In fact, they’re already influencing more than US $600 billion (around £416 billion) of family spending – so it’s pretty important that marketers take them seriously. Businesses of all types will need to understand how this upcoming generation of consumers will communicate, engage with brands, […]

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Something Big’s in the running for two RAR Digital Awards!

Published May 19, 2016

The RAR Digital Awards shortlist has been announced – and we’re very happy to be shortlisted for our work in animation and social media. Last month, we were delighted to bring home the RAR Award in print production. Like the RAR Awards, the RAR Digital Awards are purely based on client feedback about their agencies […]

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The need for speed (and visuals!): How businesses can stand out in the age of information overload

Published May 11, 2016

Ciaran Quilty, Business Director EMEA at Facebook, gave an overview of how to make the most of the changing nature of communications at the British Chambers of Commerce Annual Conference 2016 – here is our summary of his key points. The rise and rise of mobile communications With 2.8 billion internet users and 7 billion […]

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Survival of the fittest: How to give your email marketing the winning edge

Published April 13, 2016

Today’s marketer juggles an average of no less than nine channels, from social to content and email to print. The key to performing well is to carefully choose which channels you use, and manage them well – and email is one of the most important ones. 70% of content is still shared by email and […]

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The Something Big 2016 Sixth Form Prospectus review: Just what do parents and students want from a prospectus?

Published March 8, 2016

The annual challenge of producing the sixth form college prospectus is on – and already marketers are juggling a multitude of feedback from an array of stakeholders. Putting aside the views of academic staff and senior leadership for a moment, what do prospective parents and students actually want from a prospectus? We reviewed a range […]

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