Category: Digital marketing

How to optimize your email marketing

Published July 20, 2017

Did you know that the average person picks up their phone more than 1,500 times a week? This means that winning and holding a reader’s concentration in the digital world has become more difficult than ever. Here are some of our top tips to help you optimize your email marketing. Visuals Deciding what images to […]

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The importance of personalised content in email marketing

Published April 28, 2017

The idea of personalised content in email marketing, which serves users tailored content, isn’t a new one. However, marketers have seen click-through rates improve by an average of 14% and conversions by 10%, so it is something that is definitely worth considering in an email marketing strategy. How has email personalisation changed over the years? […]

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6 tips for driving your email performance

Published April 12, 2017

Before you hit “send” on your next email marketing campaign, check out our tips to make sure you’re getting the right content to the right contacts while avoiding the spam folder. We now receive an average of 88 emails a day as business individuals, 76 of which are legitimate, while 12 are seen as spam. […]

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2017: What’s in store for the communications world

Published January 31, 2017

2016 was a year full of surprises so it takes a brave person to dare to say what 2017 will bring! Still, we’re confident that there are some trends in our industry that we can predict. Looking specifically at the channels we use to communicate, we’re already spotting some key ways in which they are […]

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7 tips for mobile-friendly email marketing

Published January 26, 2017

More emails are being opened on mobile devices than ever – here’s how to make sure people don’t “swipe left” when they get yours! In previous blogs we’ve shared our tips on how to give your email marketing the winning edge, such as watching out for words that damage reputation, considering who your email is […]

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How can an app boost your customer relationships?

Published November 18, 2016

More than 71 per cent of UK adults own a smartphone, so the potential market for apps is huge. Britain’s smartphone owners download an average of 8.8 apps per month including games, social networks, and company apps. So how can you develop an app that helps your customers as well as your business? Here are […]

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4 key takeaways from BrightonSEO

Published September 16, 2016

BrightonSEO is one of the world’s largest digital marketing conferences. It began in a room above a pub, then moved to the Brighton Dome, and is now bigger than ever – taking place in the Brighton Centre. Just like we did for April’s conference, we’re sharing four key takeaways from BrightonSEO that everyone could benefit […]

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Ensure your AdWords campaign delivers

Published September 9, 2016

We’ve written before that – given as organic reach has become extremely limited – digital marketing is highly competitive. It’s reached the point where many brands now need to “pay to play”: advertise to ensure their content reaches its target audience. Though the costs of clicks for digital advertising services such as Google AdWords have […]

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Is your website user-friendly? Tips for a great user experience

Published August 30, 2016

Your website is often the first encounter a prospect will have with your brand. Here are some tips to give them a great first impression and solid understanding of the quality of work that they can expect from you and your team. Why is a user-friendly website so important? Imagine that your website is like […]

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Rio 2016 Olympic Games marketing: What are the brands up to?

Published August 5, 2016

The 2016 Olympic Games are starting on 6 August. With all eyes on Rio, we’re taking a closer look at what some of the biggest sponsor brands are doing around the world’s biggest sporting event: McDonald’s: Official restaurant Campaign name: McDonald’s Olympic Kids Program Campaign summary: McDonald’s gave 100 children from around the world the […]

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