Category: Education

Why a prospectus still matters

Published June 22, 2017

Prospective university and college students are now among the first generation to have been born after the popularisation of the internet, but despite living in a digital age – as we have written before – they still value something tangible. When it comes to getting a feel for a place students might spend a very […]


How to become a student entrepreneur

Published October 26, 2016

Advice on how young people can develop their business mindset We’re delighted that Sally, our co-owner, was interviewed by University of Surrey’s Business School. In the article, Sally gives an overview of how Something Big works with University of Surrey in terms of marketing support, and emphasises her passion for encouraging female business leadership. So […]


How Generation Z uses social media

Published July 14, 2016

We’ve talked about Generation Z (those born between 1995 and 2012) in previous blogs – what matters most to this group and how to engage them. But how does Generation Z actually engage with brands, specifically through social media? Since the best information comes straight from the source, we’ve asked 17-year-old Daisy Andrews (who recently […]


How to engage Generation Z

Published May 25, 2016

By 2020, Generation Z will account for 40% of consumers. In fact, they’re already influencing more than US $600 billion (around £416 billion) of family spending – so it’s pretty important that marketers take them seriously. Businesses of all types will need to understand how this upcoming generation of consumers will communicate, engage with brands, […]


The Something Big 2016 Sixth Form Prospectus review: Just what do parents and students want from a prospectus?

Published March 8, 2016

The annual challenge of producing the sixth form college prospectus is on – and already marketers are juggling a multitude of feedback from an array of stakeholders. Putting aside the views of academic staff and senior leadership for a moment, what do prospective parents and students actually want from a prospectus? We reviewed a range […]


Getting ahead of the marketing curve for 2016 – event overview

Published January 26, 2016

On 21 January 2016, we hosted CIM’s panel event to help marketers understand and navigate the key challenges that the industry will face this year. Marketing trends in 2016 – the big picture Our own co-owner and director Sally Pritchett kicked off the presentations: “One of the best things working agency side is that you […]


Education marketing: Tips for a successful student recruitment campaign

Published October 26, 2015

It’s half term for students – but for marketers in the education sector, things are as busy as ever. Still, why not use this time to start thinking about your next student recruitment campaign? Candidate recruitment is a year-round job in the education sector. There’s a lot to consider across a varying range of communications channels: […]


5 steps to a successful education sector marketing strategy

Published January 8, 2015

Education sector marketing is notoriously challenging. Well-known hurdles include budget limitations and having to appeal to a completely new audience each year – and with the rise of digital marketing channels, marketing your educational institution effectively is becoming even more competitive and complex. Students (and their parents) now expect online entry forms and a presence on social media, and candidate recruitment becoming a year-round […]


Spring is in the air: it’s candidate recruitment time in education

Published April 2, 2014

Spring is in the air – for the education sector, this generally marks the time to start kicking off campaigns for student recruitment to attract candidates for the next academic year. Here are our top tips for successful marketing in the education sector: Tip 1: EMBRACE YOUR COMMUNICATION CHANNELS From social media to SMS and email to events, make […]