Category: Email marketing

The importance of personalised content in email marketing

Published April 28, 2017

The idea of personalised content in email marketing, which serves users tailored content, isn’t a new one. However, marketers have seen click-through rates improve by an average of 14% and conversions by 10%, so it is something that is definitely worth considering in an email marketing strategy. How has email personalisation changed over the years? […]


6 tips for driving your email performance

Published April 12, 2017

Before you hit “send” on your next email marketing campaign, check out our tips to make sure you’re getting the right content to the right contacts while avoiding the spam folder. We now receive an average of 88 emails a day as business individuals, 76 of which are legitimate, while 12 are seen as spam. […]


How to write engaging email subject lines

Published June 24, 2016

One of the most discussed topics in email marketing is around creating the ‘perfect’ subject line. Similar to the ‘perfect time to send an email’, there is no magical formula, otherwise we would have to start again when all inboxes became flooded with “Hello *name*, have 20% off” every Thursday afternoon. The purpose of the […]


Survival of the fittest: How to give your email marketing the winning edge

Published April 13, 2016

Today’s marketer juggles an average of no less than nine channels, from social to content and email to print. The key to performing well is to carefully choose which channels you use, and manage them well – and email is one of the most important ones. 70% of content is still shared by email and […]


Challengers Business Club at Something Big: 2016 marketing resolutions

Published February 3, 2016

Last week, we were delighted to host the Challengers Business Club event, where our co-founder Sally gave her suggestions of some simple new year’s resolutions that marketers can adopt for 2016. Challengers is a charity committed to helping disabled children, young people, and their families. Their Business Club gives local businesses a chance to network […]


Getting ahead of the marketing curve for 2016 – event overview

Published January 26, 2016

On 21 January 2016, we hosted CIM’s panel event to help marketers understand and navigate the key challenges that the industry will face this year. Marketing trends in 2016 – the big picture Our own co-owner and director Sally Pritchett kicked off the presentations: “One of the best things working agency side is that you […]


Marketing trend projections for 2016

Published January 4, 2016

Last year we took a brief look at what trends had grown in 2014 and made some educated guesses as to what 2015 would look like in the marketing communications world. It’s time to check whether our predictions came true and bravely make some more for 2016. Email Despite some murmuring this time last year […]


The state of the (B2B marketing) nation: The 2015 B2B Barometer

Published November 18, 2015

The annual report on the state of the (B2B marketing) nation – the 2015 B2B Barometer – was recently published, and we’ve been taking a look at its findings. The document is a national study which looks at what’s been happening in the B2B marketing space. It’s based on the views of big brands, smaller businesses, and […]


Get your business ready for Christmas with our B2B corporate communications Christmas calendar

Published October 21, 2015

There’s a lot marketing managers need to do to get ready for the festive season. To help, here are some tips for planning your B2B corporate communications Christmas calendar. Two weeks ago, we gave an overview of why the Christmas season is a great opportunity to engage staff internally. However, it’s also an important time to say thank […]


Boost your internal comms and employee engagement this Christmas season

Published October 9, 2015

Don’t just wish your clients and customers a merry Christmas – here are our tips for how you can engage your employees over the festive season. Regardless of what line of business you’re in, it’s never too early to start planning for Christmas. The holiday season affects virtually every company in the UK: retailers (and […]