Category: Email marketing

How to optimize your email marketing

Published July 20, 2017

Did you know that the average person picks up their phone more than 1,500 times a week? This means that winning and holding a reader’s concentration in the digital world has become more difficult than ever. Here are some of our top tips to help you optimize your email marketing. Visuals Deciding what images to […]

Read More...


The importance of personalised content in email marketing

Published April 28, 2017

The idea of personalised content in email marketing, which serves users tailored content, isn’t a new one. However, marketers have seen click-through rates improve by an average of 14% and conversions by 10%, so it is something that is definitely worth considering in an email marketing strategy. How has email personalisation changed over the years? […]

Read More...


6 tips for driving your email performance

Published April 12, 2017

Before you hit “send” on your next email marketing campaign, check out our tips to make sure you’re getting the right content to the right contacts while avoiding the spam folder. We now receive an average of 88 emails a day as business individuals, 76 of which are legitimate, while 12 are seen as spam. […]

Read More...


2017: What’s in store for the communications world

Published January 31, 2017

2016 was a year full of surprises so it takes a brave person to dare to say what 2017 will bring! Still, we’re confident that there are some trends in our industry that we can predict. Looking specifically at the channels we use to communicate, we’re already spotting some key ways in which they are […]

Read More...


7 tips for mobile-friendly email marketing

Published January 26, 2017

More emails are being opened on mobile devices than ever – here’s how to make sure people don’t “swipe left” when they get yours! In previous blogs we’ve shared our tips on how to give your email marketing the winning edge, such as watching out for words that damage reputation, considering who your email is […]

Read More...


How to write engaging email subject lines

Published June 24, 2016

One of the most discussed topics in email marketing is around creating the ‘perfect’ subject line. Similar to the ‘perfect time to send an email’, there is no magical formula, otherwise we would have to start again when all inboxes became flooded with “Hello *name*, have 20% off” every Thursday afternoon. The purpose of the […]

Read More...


Survival of the fittest: How to give your email marketing the winning edge

Published April 13, 2016

Today’s marketer juggles an average of no less than nine channels, from social to content and email to print. The key to performing well is to carefully choose which channels you use, and manage them well – and email is one of the most important ones. 70% of content is still shared by email and […]

Read More...


Challengers Business Club at Something Big: 2016 marketing resolutions

Published February 3, 2016

Last week, we were delighted to host the Challengers Business Club event, where our co-founder Sally gave her suggestions of some simple new year’s resolutions that marketers can adopt for 2016. Challengers is a charity committed to helping disabled children, young people, and their families. Their Business Club gives local businesses a chance to network […]

Read More...


Getting ahead of the marketing curve for 2016 – event overview

Published January 26, 2016

On 21 January 2016, we hosted CIM’s panel event to help marketers understand and navigate the key challenges that the industry will face this year. Marketing trends in 2016 – the big picture Our own co-owner and director Sally Pritchett kicked off the presentations: “One of the best things working agency side is that you […]

Read More...


Marketing trend projections for 2016

Published January 4, 2016

Last year we took a brief look at what trends had grown in 2014 and made some educated guesses as to what 2015 would look like in the marketing communications world. It’s time to check whether our predictions came true and bravely make some more for 2016. Email Despite some murmuring this time last year […]

Read More...