Category: Marketing tools

Marketing trend projections for 2016

Published January 4, 2016

Last year we took a brief look at what trends had grown in 2014 and made some educated guesses as to what 2015 would look like in the marketing communications world. It’s time to check whether our predictions came true and bravely make some more for 2016. Email Despite some murmuring this time last year […]

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Drive your employee engagement with an HR app

Published October 15, 2015

Are you concerned that important internal communications aren’t getting through to your employees? An HR App is a great way to make sure everyone in the company gets the information they need. We’ve talked before about how challenging it can be to engage employees with your internal communications given that they likely have a lot on […]

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5 reasons why you should make the most of infographics

Published September 17, 2015

1.4 trillion emails are sent around the world every week, five million tweets are posted every day, 293,000 Facebook status updates are posted every minute, and Google processes over 40,000 search queries every second – it’s no wonder many of us are suffering from information overload! But how do you stand out from the crowd and get […]

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Who needs 1D when you can have 3D?

Published August 28, 2015

What is 3D printing? 3D printing, or additive manufacturing, is the process of making three dimensional solid objects from a digital file. The printer layers thin strands of material from the bottom up, until the designed object is built. The technology is so detailed that 3D printers can even be used to create moving parts […]

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Getting started with Google Analytics: A quick guide for non-techies

Published August 14, 2015

You know the story: you’re in B2B and run a non-transactional website, and your digital agency told you how important it is to use Google Analytics to drive the performance of your site. They set you up on Google Analytics and gave you all the log in details – but then you log in and […]

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How’s your digital marketing shaping up?

Published May 22, 2015

Digital marketing is about much more than designing and coding new websites: the more we use our digital devices to shop for food, keep up to date with social media, use apps to ‘ping’ money to friends and family, pay bills, and even donate to charity, the more important it is to have a solid digital marketing offering. With so many […]

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LinkedIn for Business: Our Top 3 Dos and Don’ts

Published May 15, 2015

LinkedIn is a business orientated social media network with more than 240 million active users. Professionals use it to look for recruitment opportunities and to boost their professional profile, but it is also a great marketing tool for businesses. Using LinkedIn for your business to grow and is a great way to target your customer base and engage […]

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Sense check your web traffic with Google Analytics

Published April 23, 2015

Tracking, measuring and analysing how much traffic your digital platforms – websites as well as social channels – are receiving has become a key element of marketing. One of the best ways to monitor your website traffic is Google Analytics, a free online tool. It’s easy to set up Google Analytics for your website – […]

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YouTube Cards: A new way to raise your video marketing game

Published April 16, 2015

YouTube recently announced a new development called YouTube cards – an upgrade to the existing YouTube annotations feature, allowing you to make your videos more interactive. What are YouTube annotations? If you actively use your YouTube  channel as a marketing platform then you may already be using the YouTube annotations feature. Annotations are clickable text […]

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How to create great marketing videos – our top tips

Published March 20, 2015

People love online videos: by 2017, video will drive almost 70 per cent of consumer internet traffic. To help your brand stand out, here are our tips for developing truly engaging marketing videos . Think carefully about your video’s story, messaging and tone of voice  Who is your audience, and what are you hoping they’ll take away from watching your video? […]

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