Category: Print

Why a prospectus still matters

Published June 22, 2017

Prospective university and college students are now among the first generation to have been born after the popularisation of the internet, but despite living in a digital age – as we have written before – they still value something tangible. When it comes to getting a feel for a place students might spend a very […]

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Making print cool again: The latest print trends and how to make the most of them

Published June 8, 2016

There’s little doubt the world has changed. As data company Datum put it so eloquently: “The digital genie is out of its bottle” – but does the digital revolution have to mean the death of print entirely? Not in our books. As we said in one of our blogs last year, whilst a digital first approach […]

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6 Ways to Track Offline Marketing in Google Analytics

Published June 3, 2016

Tracking offline marketing in Google Analytics can be straightforward if it is considered early enough in the campaign development stages. Traditional advertising can be a powerful tool for online exposure if executed and tracked effectively. Here are some methods you can use to measure the effectiveness of offline advertising and its online impact with Google […]

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Champions of Print Production: Our RAR Awards win

Published April 29, 2016

We’re delighted to announce we’ve won the 2016 RAR Award for Print Production! When it comes to finding the right partner agency for marketing, communications, and advertising, more than 5,000 client companies rely on RAR: the Recommended Agency Register database. RAR also gives out annual awards – unlike other industry awards, the RAR Awards are […]

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The Something Big 2016 Sixth Form Prospectus review: Just what do parents and students want from a prospectus?

Published March 8, 2016

The annual challenge of producing the sixth form college prospectus is on – and already marketers are juggling a multitude of feedback from an array of stakeholders. Putting aside the views of academic staff and senior leadership for a moment, what do prospective parents and students actually want from a prospectus? We reviewed a range […]

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Boost your internal comms and employee engagement this Christmas season

Published October 9, 2015

Don’t just wish your clients and customers a merry Christmas – here are our tips for how you can engage your employees over the festive season. Regardless of what line of business you’re in, it’s never too early to start planning for Christmas. The holiday season affects virtually every company in the UK: retailers (and […]

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5 reasons why you should make the most of infographics

Published September 17, 2015

1.4 trillion emails are sent around the world every week, five million tweets are posted every day, 293,000 Facebook status updates are posted every minute, and Google processes over 40,000 search queries every second – it’s no wonder many of us are suffering from information overload! But how do you stand out from the crowd and get […]

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Digital first isn’t the same as digital only – why print marketing still matters

Published September 2, 2015

At Something Big, we’ve fully embraced the digital marketing revolution: email, social media, content, online sales materials, microsites, developing apps and online games – we’ve done it all. But while we’re definitely keeping the innovation coming we also firmly believe in the impact of more tangible assets, especially direct mail and other print marketing products. People in […]

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Who needs 1D when you can have 3D?

Published August 28, 2015

What is 3D printing? 3D printing, or additive manufacturing, is the process of making three dimensional solid objects from a digital file. The printer layers thin strands of material from the bottom up, until the designed object is built. The technology is so detailed that 3D printers can even be used to create moving parts […]

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Sharing love across platforms: Our #biglove multichannel campaign

Published February 19, 2015

Here at Something Big, our clients are at the heart of everything we do. So this Valentine’s Day we wanted to tell our clients just how much we love working with them in true ‘Something Big’ style! As an all-around creative communications agency our team includes designers, copywriters, content specialists, social media community managers, digital developers, marketers – […]

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