Category: SEO

Should you make your mobile-friendly website ‘mobile’ or ‘responsive’?

Published November 13, 2015

Earlier this year, we wrote about how important it is to have a mobile-friendly website given Google’s search algorithm change. Here we go into more depth as to whether it’s better to have a ‘mobile’ version of your website (which is different from being mobile friendly!) or to use ‘responsive’ design. Most internet users in […]

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What happened when the cookie crumbled? How the EU’s ‘Cookie Laws’ could impact your digital marketing

Published August 21, 2015

You’ll have seen pop ups such as these on websites: “Find out about cookies and privacy and changing your settings. If you continue without changing your settings, you are consenting to the use of cookies on our site.” (This one’s from lastminute.com). Here’s our overview of why websites need to use this disclaimer, the rise of anonymous internet […]

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Navigating Content Shock: How to make sure your content is found

Published June 12, 2015

We’ve previously written about content shock,the information overload which can make it hard for your brand message to reach your target audience. We’ve also talked about how creating great content – content that truly resonates with your target audience – is the key to helping you cut through the noise. But even if you produce outstanding content, you need […]

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How’s your digital marketing shaping up?

Published May 22, 2015

Digital marketing is about much more than designing and coding new websites: the more we use our digital devices to shop for food, keep up to date with social media, use apps to ‘ping’ money to friends and family, pay bills, and even donate to charity, the more important it is to have a solid digital marketing offering. With so many […]

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Sense check your web traffic with Google Analytics

Published April 23, 2015

Tracking, measuring and analysing how much traffic your digital platforms – websites as well as social channels – are receiving has become a key element of marketing. One of the best ways to monitor your website traffic is Google Analytics, a free online tool. It’s easy to set up Google Analytics for your website – […]

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Google’s Algorithm Update: What you need to know about how this can affect your website

Published April 9, 2015

More than 1.5 billion people around the world use mobile devices (mobile phones and tablets) to access the internet. However, not every website is ‘mobile friendly’ – many websites are built in a way so they only display well on desktop computers and laptops. On 21 April 2015, Google will update its search algorithm so that […]

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Raise your content marketing game in 5 steps

Published January 30, 2015

Though content is becoming more recognised as a key aspect of the marketing mix, there’s still significant uncertainty about how to make your content marketing successful. At a highly inspirational workshop, Catherine Toole of Sticky Content shared her insights on how to develop and implement a successful content marketing strategy by hand of best practices […]

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Show & Tell: Making the Most of Visual Content to Drive Your Social Performance

Published August 7, 2014

The rise of image-focused platforms   Blog posts, one the earliest online social platforms, were often hundreds (if not thousands) of words long. But social media has come a long way since the 1990s: interaction has become much shorter and more image-focused, first through Facebook posts and then with Twitter’s 140-character limit.   Today, image-driven social platforms […]

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Rank your business highly? Make sure Google does too with search engine optimisation

Published March 4, 2014

Search Engine Optimisation (SEO) is the practice of improving a website to make sure search engines understand what it is about, therefore ranking it higher in Search Engine Results Pages (SERPs). By increasing the traffic to your site, you should experience a higher conversion rate. 93% of all online experiences begin with a search engine […]

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