Category: SMWLDN15

SMWLDN15: Creativity and Strategy Do Lunch – From Fashion and Fine Art to Social Influencers and Bloggers

Published September 18, 2015

At the last day of Social Media Week London 2015, Christine de Leon, associate director of responsive content at Ogilvy One, joined curator and art historian Caroline Campbell in the National Gallery to discuss how creativity and strategy work together to make social content. “Culture eats strategy for breakfast” – Peter Druker This may have been true […]

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SMWLDN15: Smarter Content Marketing Through Storytelling and Optimisation

Published September 17, 2015

Joe Coleman, CEO and founder of Contently, discussed how successful publishers use three principles to tell engaging stories: create, engage, optimise. Storytelling can break down barriers to foster “compassion, tolerance, and respect for difference” – and great stories build great relationships. Recently, however, we’ve moved from ‘reaching’ audiences to ‘building’ audiences. Create. Engage. Optimise. Brands can get stuck […]

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SMWLDN15: Reaching The Connected Consumer – Insights from Facebook and Instagram

Published

At Day 4 of Social Media Week London, Ed Couchman from Facebook took us through the seismic shifts in consumer behaviour they are witnessing with advice on how advertisers, brands, and communities can make the most of them and engage the connected consumer. There are now 2.8 billion internet users and 7 billion mobile subscriptions […]

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SMWLDN15: Using Social ROI to Build Quality Campaigns

Published September 16, 2015

In their session at Social Media Week London, David Parkinson from Nissan Automotive and Matthew Zito, VP of Product at Synthesio, explained how Social Listening can help run a quality, strategic, and effective digital campaign demonstrating social ROI. This session focused on what they term ‘Social Chimpery’: Chimpery: n. 1. The act of mistaking motion […]

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SMWLDN15: Reaching, Recruiting, and Retaining Millennials

Published September 15, 2015

In this session, the BIMA (British Interactive Media Association) led a panel discussion on practical tips for engaging with digital natives – though the talk focused on recruitment, many of the learnings can be applied to marketing to millennials in general. The panel: Ben Doran, Head of Technology at Lowe Profero Tiffany St James, Executive Director at […]

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SMWLDN15: 7 Steps to Avoiding the Ad-pocalypse

Published

Are we heading into an ad-pocalypse?  Are we all fed up of forced social advertising and feel like we are being stalked online by brands? If so, what can brands do to reconnect with their audiences? Sarah Wood from Unruly shared her seven tips for avoiding the ad-pocalyspe at Social Media Week London, including advice […]

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SMWLDN15: Future trends in social media for 2016

Published September 14, 2015

It’s Social Media Week London 2015, and we’re right in the middle of the action! Here are our takeaways (with comments!) from Battenhall’s talk “Future trends in social media for 2016” (#smwwhatsnext). 1: Even some of the biggest brands could improve their social presence Battenhall’s MD Drew Benvie introduced the latest FTSE 100 social media report – which shows that […]

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