Category: Social & Content

Getting creative with your content

Published August 3, 2017

With myriad channels, increasing competition for eyeballs and decreasing attention spans, getting brand engagement is becoming ever more complicated. So how do you cut through the noise and get your message heard? To coin our favourite new phrase: with thumb-stoppingly good content. We’re currently facing an epidemic of posting content for content’s sake, cluttering newsfeeds […]

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2017: What’s in store for the communications world

Published January 31, 2017

2016 was a year full of surprises so it takes a brave person to dare to say what 2017 will bring! Still, we’re confident that there are some trends in our industry that we can predict. Looking specifically at the channels we use to communicate, we’re already spotting some key ways in which they are […]

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Organic reach on social is dead – here’s what you can do about it

Published October 7, 2016

We’ve written before about content shock and how organic reach on social is becoming increasingly limited. The underlying reason is simple: as more content is being created and shared every day, we have increasingly less time to absorb it. This is an issue across social media platforms: Facebook On average, 1,500 stories appear in a […]

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What makes a great online video?

Published September 22, 2016

Video is pervasive: the second most popular website worldwide after Google is now YouTube. This means that video demands attention, not just for its content but also for its power. Here’s our overview of why video is important and our tips for making sure your next video delivers. Video – the key visual medium The […]

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RAR Digital Award win for Social shows our clients truly value our work

Published June 17, 2016

We’re beyond proud to announce that for the second year in a row we’ve won the RAR Digital Award for Social! The RAR Digital Awards are based entirely on what clients think of their agencies’ work, and we’re absolutely delighted that our clients are so happy with what our Content & Social team delivers every day. Social media […]

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How to engage Generation Z

Published May 25, 2016

By 2020, Generation Z will account for 40% of consumers. In fact, they’re already influencing more than US $600 billion (around £416 billion) of family spending – so it’s pretty important that marketers take them seriously. Businesses of all types will need to understand how this upcoming generation of consumers will communicate, engage with brands, […]

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Something Big’s in the running for two RAR Digital Awards!

Published May 19, 2016

The RAR Digital Awards shortlist has been announced – and we’re very happy to be shortlisted for our work in animation and social media. Last month, we were delighted to bring home the RAR Award in print production. Like the RAR Awards, the RAR Digital Awards are purely based on client feedback about their agencies […]

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The need for speed (and visuals!): How businesses can stand out in the age of information overload

Published May 11, 2016

Ciaran Quilty, Business Director EMEA at Facebook, gave an overview of how to make the most of the changing nature of communications at the British Chambers of Commerce Annual Conference 2016 – here is our summary of his key points. The rise and rise of mobile communications With 2.8 billion internet users and 7 billion […]

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Survival of the fittest: How to give your email marketing the winning edge

Published April 13, 2016

Today’s marketer juggles an average of no less than nine channels, from social to content and email to print. The key to performing well is to carefully choose which channels you use, and manage them well – and email is one of the most important ones. 70% of content is still shared by email and […]

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Content marketing and advertising: blurring lines or different concepts?

Published February 26, 2016

What’s the relationship between content marketing and advertising? We canvassed expert opinions and reviewed practical examples to better understand how the two are similar, and where they aren’t. Viewpoint one: content marketing and advertising are becoming interchangeable At The Drum’s 10 February Content Marketing workshop, the discussion frequently returned to how the lines between content […]

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