Category: Social & Content

Organic reach on social is dead – here’s what you can do about it

Published October 7, 2016

We’ve written before about content shock and how organic reach on social is becoming increasingly limited. The underlying reason is simple: as more content is being created and shared every day, we have increasingly less time to absorb it. This is an issue across social media platforms: Facebook On average, 1,500 stories appear in a […]

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RAR Digital Award win for Social shows our clients truly value our work

Published June 17, 2016

We’re beyond proud to announce that for the second year in a row we’ve won the RAR Digital Award for Social! The RAR Digital Awards are based entirely on what clients think of their agencies’ work, and we’re absolutely delighted that our clients are so happy with what our Content & Social team delivers every day. Social media […]

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How to engage Generation Z

Published May 25, 2016

By 2020, Generation Z will account for 40% of consumers. In fact, they’re already influencing more than US $600 billion (around £416 billion) of family spending – so it’s pretty important that marketers take them seriously. Businesses of all types will need to understand how this upcoming generation of consumers will communicate, engage with brands, […]

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Something Big’s in the running for two RAR Digital Awards!

Published May 19, 2016

The RAR Digital Awards shortlist has been announced – and we’re very happy to be shortlisted for our work in animation and social media. Last month, we were delighted to bring home the RAR Award in print production. Like the RAR Awards, the RAR Digital Awards are purely based on client feedback about their agencies […]

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The need for speed (and visuals!): How businesses can stand out in the age of information overload

Published May 11, 2016

Ciaran Quilty, Business Director EMEA at Facebook, gave an overview of how to make the most of the changing nature of communications at the British Chambers of Commerce Annual Conference 2016 – here is our summary of his key points. The rise and rise of mobile communications With 2.8 billion internet users and 7 billion […]

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Survival of the fittest: How to give your email marketing the winning edge

Published April 13, 2016

Today’s marketer juggles an average of no less than nine channels, from social to content and email to print. The key to performing well is to carefully choose which channels you use, and manage them well – and email is one of the most important ones. 70% of content is still shared by email and […]

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Content marketing and advertising: blurring lines or different concepts?

Published February 26, 2016

What’s the relationship between content marketing and advertising? We canvassed expert opinions and reviewed practical examples to better understand how the two are similar, and where they aren’t. Viewpoint one: content marketing and advertising are becoming interchangeable At The Drum’s 10 February Content Marketing workshop, the discussion frequently returned to how the lines between content […]

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The state of content marketing in 2016

Published February 17, 2016

On 10 February, we attended The Drum’s Content Marketing Breakfast: a panel full of insights about the state and future of content marketing. Here are our thoughts on the discussion. In November 2015, marketing media platform The Drum speculated on the future of content marketing. Though the article concluded that “great content marketing […] will […]

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