Category: Social media marketing

How Generation Z uses social media

Published July 14, 2016

We’ve talked about Generation Z (those born between 1995 and 2012) in previous blogs – what matters most to this group and how to engage them. But how does Generation Z actually engage with brands, specifically through social media? Since the best information comes straight from the source, we’ve asked 17-year-old Daisy Andrews (who recently […]


How to engage Generation Z

Published May 25, 2016

By 2020, Generation Z will account for 40% of consumers. In fact, they’re already influencing more than US $600 billion (around £416 billion) of family spending – so it’s pretty important that marketers take them seriously. Businesses of all types will need to understand how this upcoming generation of consumers will communicate, engage with brands, […]


Something Big’s in the running for two RAR Digital Awards!

Published May 19, 2016

The RAR Digital Awards shortlist has been announced – and we’re very happy to be shortlisted for our work in animation and social media. Last month, we were delighted to bring home the RAR Award in print production. Like the RAR Awards, the RAR Digital Awards are purely based on client feedback about their agencies […]


Something Big awarded Number 1 Elite status in The Drum Design Census 2016!

Published April 20, 2016

We’re proud to announce that Something Big has been ranked Number 1 Elite in The Drum Design Census 2016! The Drum Design Census is the most comprehensive review of the design industry in the UK. Agencies across the country are ranked on both financial performance and client satisfaction using RAR (Recommended Agency Register) ratings. The […]


Marketing trend projections for 2016

Published January 4, 2016

Last year we took a brief look at what trends had grown in 2014 and made some educated guesses as to what 2015 would look like in the marketing communications world. It’s time to check whether our predictions came true and bravely make some more for 2016. Email Despite some murmuring this time last year […]


The 2015 Christmas ad and campaign review – part 2

Published December 11, 2015

Have you seen this year’s Christmas ads? Building on what we wrote last week, here are some more of the year’s biggest seasonal campaigns. Vodafone: Terry the Turkey #TerryTheTurkey Agency: Grey London And that’s why you shouldn’t name your Christmas turkey! Though somewhat predictable, the story is pretty adorable. From a design perspective, we loved the […]


The 2015 Christmas ad and campaign review – part 1

Published December 4, 2015

Are you in the festive spirit yet? Here’s the first part of our review of 2015’s biggest Christmas ads:   John Lewis: Man on the Moon #ManOnTheMoon Agency: adam&eveDBB It’s probably the most hotly anticipated Christmas ad each year – and definitely the measuring rod. But if you can’t beat them, why not spoof them? Humour site The Poke […]


SMWLDN15: Creativity and Strategy Do Lunch – From Fashion and Fine Art to Social Influencers and Bloggers

Published September 18, 2015

At the last day of Social Media Week London 2015, Christine de Leon, associate director of responsive content at Ogilvy One, joined curator and art historian Caroline Campbell in the National Gallery to discuss how creativity and strategy work together to make social content. “Culture eats strategy for breakfast” – Peter Druker This may have been true […]


SMWLDN15: Smarter Content Marketing Through Storytelling and Optimisation

Published September 17, 2015

Joe Coleman, CEO and founder of Contently, discussed how successful publishers use three principles to tell engaging stories: create, engage, optimise. Storytelling can break down barriers to foster “compassion, tolerance, and respect for difference” – and great stories build great relationships. Recently, however, we’ve moved from ‘reaching’ audiences to ‘building’ audiences. Create. Engage. Optimise. Brands can get stuck […]


SMWLDN15: Reaching The Connected Consumer – Insights from Facebook and Instagram


At Day 4 of Social Media Week London, Ed Couchman from Facebook took us through the seismic shifts in consumer behaviour they are witnessing with advice on how advertisers, brands, and communities can make the most of them and engage the connected consumer. There are now 2.8 billion internet users and 7 billion mobile subscriptions […]