Category: Sponsorship activation

Rio 2016 Olympic Games marketing: What are the brands up to?

Published August 5, 2016

The 2016 Olympic Games are starting on 6 August. With all eyes on Rio, we’re taking a closer look at what some of the biggest sponsor brands are doing around the world’s biggest sporting event: McDonald’s: Official restaurant Campaign name: McDonald’s Olympic Kids Program Campaign summary: McDonald’s gave 100 children from around the world the […]


Get more value out of your sports sponsorship

Published September 25, 2015

Sponsorship is about more than putting your logo on there. Here’s how to get more value out of your sports sponsorship by combining the passion of sport with passion for your brand. With Rugby World Cup fully underway, most of the sponsors are actively leveraging the event to promote their brands. Heineken, which allegedly paid £20 million to be a worldwide partner […]


FIFA World Cup 2014 – Social Media Impact Update

Published June 26, 2014

Last week, we looked at the different ways to join the global #WorldCup conversation through social media streams.   Two weeks in, the 2014 FIFA World Cup™ is well underway – but are the event’s partners and sponsors (and high-profile non-sponsors) making the best use of digital and social platforms to engage fans and drive […]


Are You Ready to Start Talking About the 2014 Fifa World Cup™?

Published June 16, 2014

Whether you love or hate football, there’s no doubt that this summer’s biggest topic of conversation is going to be the 2014 FIFA World Cup Brazil™, which started with a bang last Thursday. And whilst many of these conversations will take place in sitting rooms and no doubt pubs and bars across the world, they […]


Getting passionate about activating sponsorships

Published February 17, 2014

You’ve just paid out an unmentionable sum to partner with a huge sporting institution. Great news. It’s been months or longer to get all the contracts finally signed, and you can’t wait to see your logo featured on their shirts, their website and hopefully even on the TV. It’s time to celebrate, right? Not quite. […]


How can football grow my business?

Published March 3, 2010

You may think we’re mad, but if you love football and run a small business, SME or “start up” that you’re focused on growing or launching, then read on… In life, being passionate about something usually means you succeed in the end, probably because you throw everything you have at it, passion being half the […]