Category: Strategy

10 marketing activities to improve your bottom line

Published October 18, 2016

As we get closer to Christmas, it’s important to review your marketing and communications activities to improve productivity and ensure you meet your annual targets. With this in mind, we’ve put together 10 helpful tips to improve your bottom line before the end of the year. 1. Improve Employee Engagement We’ve previously discussed how to […]

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Reaching an international audience: Translation, localisation, or transcreation?

Published July 28, 2016

One of the best parts of working for global clients is that we get to develop campaigns that make an impact far beyond the UK. For example, for one of our clients we design and deploy monthly emails to 360,000 prospective customers in 12 main markets in Europe in ten different languages. As the content […]

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Challengers Business Club at Something Big: 2016 marketing resolutions

Published February 3, 2016

Last week, we were delighted to host the Challengers Business Club event, where our co-founder Sally gave her suggestions of some simple new year’s resolutions that marketers can adopt for 2016. Challengers is a charity committed to helping disabled children, young people, and their families. Their Business Club gives local businesses a chance to network […]

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Getting ahead of the marketing curve for 2016 – event overview

Published January 26, 2016

On 21 January 2016, we hosted CIM’s panel event to help marketers understand and navigate the key challenges that the industry will face this year. Marketing trends in 2016 – the big picture Our own co-owner and director Sally Pritchett kicked off the presentations: “One of the best things working agency side is that you […]

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Marketing trend projections for 2016

Published January 4, 2016

Last year we took a brief look at what trends had grown in 2014 and made some educated guesses as to what 2015 would look like in the marketing communications world. It’s time to check whether our predictions came true and bravely make some more for 2016. Email Despite some murmuring this time last year […]

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The state of the (B2B marketing) nation: The 2015 B2B Barometer

Published November 18, 2015

The annual report on the state of the (B2B marketing) nation – the 2015 B2B Barometer – was recently published, and we’ve been taking a look at its findings. The document is a national study which looks at what’s been happening in the B2B marketing space. It’s based on the views of big brands, smaller businesses, and […]

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