Category: Thought leadership

Are you ready for a post-Brexit brand Britain?

Published June 29, 2017

The 23 June 2017 marked the one year anniversary since the UK voted in favour of leaving the EU. Along with Surrey Chambers of Commerce, we held a follow up to our Brexit breakfast in order to revisit some of the challenges business are facing, and to provide a practical guide on what businesses should […]

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In or Out? The pros & cons of outsourcing

Published June 28, 2017

Having been in the creative communications industry for many years, Something Big Co-Founder, Sally Pritchett, has seen the switch flick between building up in-house marketing teams, back to reducing internal headcount and outsourcing to agencies many times. On a mission to break this cycle of doom, Sally wants brands and agencies to work together as […]

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Sweating your marketing budget

Published March 29, 2017

Whatever your budget, the most important thing is that you make the most of it. The only way your business is likely to invest more in marketing and communications is if you can demonstrate the great returns investment can bring. Here are some of our top tips for getting the most from what you have. Focus […]

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2017: What’s in store for the communications world

Published January 31, 2017

2016 was a year full of surprises so it takes a brave person to dare to say what 2017 will bring! Still, we’re confident that there are some trends in our industry that we can predict. Looking specifically at the channels we use to communicate, we’re already spotting some key ways in which they are […]

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Do more with less in 2017: 6 tips for making the most of your creative agency relationships.

Published November 25, 2016

Brands can expect great benefits when working with marketing and creative agencies – but how can your business tap in to their rich pool of knowledge, experience, and creativity without blowing your budget? Here are our six top tips to help get the best out of your agency relationships: Know what success looks like Before […]

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How are your partnerships performing?

Published November 3, 2016

Are your partnerships all give and no take, or do they start with great intentions on both sides but fizzle out when other priorities get in the way? Whether you’re responsible for corporate charity sponsors, sports sponsorships, business referral relationships, or day-to-day corporate partnerships, the ingredients to a successful partnership are often the same. It […]

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How to become a student entrepreneur

Published October 26, 2016

Advice on how young people can develop their business mindset We’re delighted that Sally, our co-owner, was interviewed by University of Surrey’s Business School. In the article, Sally gives an overview of how Something Big works with University of Surrey in terms of marketing support, and emphasises her passion for encouraging female business leadership. So […]

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4 key takeaways from BrightonSEO

Published September 16, 2016

BrightonSEO is one of the world’s largest digital marketing conferences. It began in a room above a pub, then moved to the Brighton Dome, and is now bigger than ever – taking place in the Brighton Centre. Just like we did for April’s conference, we’re sharing four key takeaways from BrightonSEO that everyone could benefit […]

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Is marketing still misunderstood in your business?

Published August 17, 2016

The life-long battle between marketing and sales departments certainly seems to remain alive and kicking for many businesses – so what can you do about it? Sales ‘v’ marketing: The struggle goes on According to the latest B2B Barometer Report, a whopping 77% of client-side marketers believe that their sales department has a more significant […]

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CMO to CEO – are you playing your part in changing perceptions of marketing?

Published August 10, 2016

We’ve been watching the shift in senior marketing leadership for some time now. At a conference last year, we were excited to hear the CMO of Deloitte predicting a shift in perceptions. She encouraged marketing departments to up their capabilities, increase their commercial acumen, and drive their contribution to the future of the business – […]

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