Interactive PDFs – what’s not to love?

Published May 18, 2017

Whatever sector you’re in, are you getting the most out of the engaging and flexible platform that is the interactive PDF?

What are interactive PDFs?

Essentially, any document which has been saved as a PDF (portable document file) can be made interactive and more engaging for your audience. They can contain videos, page transitions, hyperlinks, animations, form fields and bookmarks – and most importantly they’re easy to share.

Why are interactive PDFs important?

Interactive PDFs can be an easier and cheaper way to communicate when you have a lot to say! They can be anything from application forms, employee handbooks and training manuals through to product guides and impact reports.

How to make the most of your interactive PDFs

Interactive PDFs are by no means a new idea, but the breadth of possibilities now available are creating dynamic, engaging and user-friendly communications. That doesn’t necessarily mean creating them with all the ‘bells and whistles’. Often keeping it simple, stylish and above all functional is crucial – after all it has a job to do!

Here are some of the best uses for interactive PDFs:

  • Getting connected – Creating links throughout your document, quickly transports you through to where you want to be. This can be anything from a traditional contents page through to creative page navigation. Links can also easily take you to other relevant content for further information, video links or websites.
  • Time saving – By using hyperlinks and form fields, interactive PDFs can save your customers time and hassle, and can be a great way to provide a good customer service to clients and great support to your staff.
  • Increase responses – Interactive PDFs make HR communications and feedback processes quicker, simpler and therefore more likely to be completed! Engaging with your staff through checklists for training records and employee handbooks is a great way to keep on top of things.
  • Consistent messages – Equipping your team with interactive PDF sales presentations or pitches ensures that you provide a consistent and professional brand message.
  • Creating leads – Being more creative with your content allows interactive PDFs to engage with your audience in a more focused and effective way. It can draw your audience in rather than overwhelm them with pages and pages of information!
  • Going green – Cutting down on the amount your business prints is a great way to reduce the impact on the environment.
  • Saving costs – It’s obvious, but without the added cost of printing and distributing, it’s a great budget consideration, particularly for those in the not for profit sector.

If you’re looking for more guidance and support on developing your next interactive PDF, from concept to content and design, call us on 01483 746650 or email

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