Marketing trends 2018

Published December 21, 2017

2017 has been a whirlwind year and we can’t quite believe that 2018 is just around the corner. So, whilst we are still busy with Christmas and getting those last-minute presents, we take a quick look at what we think will be the biggest marketing challenges of 2018.

GDPR
You will be hearing more and more about the General Data Protection Regulation (GDPR) which comes into force in May 2018. The new regulation aims to improve the transparency and protection of our personal data. Don’t fall into the trap of thinking you don’t need to worry about GDPR or that it won’t impact your business because it will. If you store or process people’s personal information then you will need to review your processes in order to comply with the new regulations.

If you have a database of email addresses that you send newsletters to, or you hold a list of previous customers that you want to re-market to, you will need to demonstrate that consent has been obtained in order to avoid a hefty penalty.

Brexit
Brexit is going to have a big impact on all businesses, but most importantly we feel that Brexit is going to make it increasingly harder to recruit the right talent. Leaving the EU will reduce the talent pools that are available to us now and so businesses will find they need to spend more time sourcing the right talent or investing more heavily in training and development.

Engaging your employees
Keeping your employees engaged and loyal to your company can be a very important part of a business that is often overlooked. You may feel that your internal communication strategy is a little tired or that you need a new campaign to kick off an internal business change. Focusing on your employees and keeping them engaged with your business and brand will be paramount in maintaining a happy workforce in 2018. If you have an internal communication problem that you need help addressing please get in touch here.

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