Month: April 2011

Free marketing. Is there really such a thing?

Published April 8, 2011

Apparently so. Cross-promotion, sometimes referred to as ‘third party promotion’, is not a new concept. But we are doing far more of it than we might think since the emergence of social media. Perhaps the right phrase is the new buzz term, “referral marketing”. In simple language it basically comes down to one company extolling the […]