Month: January 2013

Introducing the 2013 consumer

Published January 21, 2013

In the first of a three-part blog, we introduce the 2013 consumer and take a look at the implications that this new, tech-savvy, user has for brands. In 1980, millions of people around the world gathered around their TV sets to find out who killed JR. Fast forward 23 years, and it’s hard to imagine […]