Month: February 2013

Why online communities matter to the 2013 consumer

Published February 26, 2013

In our final blog on the 2013 consumer, we discuss why brands need to engage with social media… Last week we left you contemplating how businesses have to adapt and meet the changing expectations of the modern day consumer. Part of this has to involve engaging with social media and the realm of online communities. […]


What does the 2013 consumer mean for brands?

Published February 7, 2013

In the second of a three-part blog, we take a look at the implications that the 2013 consumer has for brands. Last week we left you pondering the implications that the tech-savvy consumer of 2013 has for brands. To answer this question we need to take the trends we’re seeing seriously. The 2013 consumer has […]