Month: April 2014

The Google+ party’s started but there’s still no one on the dancefloor!

Published April 28, 2014

Ever been to a party where the minutes drag like hours as you wait for more friends to arrive? Well, we’ve been at one for years. That’s right, we were one of those social media fanatics who excitedly jumped on the Google+ bandwagon in 2012 (after it was opened up to those not so privileged […]


Are we creative for the sake of creativity?

Published April 22, 2014

It might sometimes look like we’re just having fun with our clients’ brands but that’s the knack of a great campaign. If our campaigns feel to their audiences like they’re simple and easy to engage with, and most importantly that they have the ‘likeability’ factor, then we’ve won half the battle. The other half of […]


How are marketers responding to the evolving multi-channel sector?

Published April 15, 2014

I don’t think anyone will deny that the marketing sector has evolved in the past ten years. Just remember, ten years ago, our channels were telephone, printed direct mail and we were at the cutting edge of basic email – a far cry from the multi-channel world we live in now. I love embracing this […]


Are you making the most of video?

Published April 7, 2014

All good things come in threes, right? So, to make sure you’re making the most of video, we’re giving you three of our top tips on why it’s such an important channel, how to make great videos and more. 3,2,1…let’s go…. 3 reasons online video is such a powerful channel  It’s massive: did you know […]


Spring is in the air: it’s candidate recruitment time in education

Published April 2, 2014

Spring is in the air – for the education sector, this generally marks the time to start kicking off campaigns for student recruitment to attract candidates for the next academic year. Here are our top tips for successful marketing in the education sector: Tip 1: EMBRACE YOUR COMMUNICATION CHANNELS From social media to SMS and email to events, make […]