Month: October 2014

Promotional Materials – Who doesn’t love a freebie?

Published October 31, 2014

When it comes to the marketing sector, it’s barely recognisable from the industry it was ten years ago. The explosion of digital innovation has brought us marketers a wealth of new channels from email to social, which has led to a huge decline in print. Several printers have suffered too much financial loss to even […]


Getting to Grips with Twitter Advertising: Series 1

Published October 23, 2014

Social media today is a marketing channel that cannot be ignored. Whether you are a small business or a large corporate company there is an expectation that you will have a presence on numerous social platforms.   Twitter is one of the biggest and well-known social platforms around today, with an estimated 400 million tweets […]


5 Lessons on Harnessing the Power of YouTube: My #Brandcast Download

Published October 16, 2014

Feeling inspired from last week’s annual YouTube #Brandcast, I’m happy to share my key take-outs from the event and the latest news on how marketers can harness the undoubtedly huge (and still growing!) power of YouTube.   1) Understand that it’s huge!   It’s official: YouTube confirmed they now have more viewers than TV. And this […]


What are b2b marketers doing with ‘Big data’?

Published October 10, 2014

I had the pleasure of meeting one of my ‘big data’ colleagues recently, and we thoroughly enjoyed having a natter about the challenges of obtaining data that means something – and doing something meaningful with it.   Of course we all have data, oodles of it. CRM, billing, email lists, event attendance, hospitality attendance, social […]