Month: December 2014

How did marketing evolve in 2014?

Published December 14, 2014

As the year draws to a close, now’s the time to reflect on how marketing developed in 2014… December makes me do two things: get ridiculously excited about Christmas (perhaps even more so than my children) and reflect on the year that has once again passed me by in a flash, wondering where it went. We always seem to […]


Now wash your hands please…basics in marketing hygiene

Published December 11, 2014

At a recent marketing conference I attended, one of the speakers referred to content marketing as a hygiene factor: something businesses should be doing as naturally as washing their hands. This made me think that there are other areas of marketing activity that should also be happening as naturally. Here are a few of my marketing hygiene factors… […]


The 2014 Christmas ad & campaign review (part 2)

Published December 4, 2014

Last week we took a look at what Britain’s big department stores and supermarkets are doing to get create buzz around their brands in the lead-up to Christmas 2014 – but what’s everyone else up to? . Logistics DHL Express UK Title: Send a little magic this Christmas Agency: Something Big Hashtag: #xmasmagic We may be biased, but we think the video manages to […]