Month: January 2015

Raise your content marketing game in 5 steps

Published January 30, 2015

Though content is becoming more recognised as a key aspect of the marketing mix, there’s still significant uncertainty about how to make your content marketing successful. At a highly inspirational workshop, Catherine Toole of Sticky Content shared her insights on how to develop and implement a successful content marketing strategy by hand of best practices […]


Challengers Business Club: Marketing Resolutions for 2015

Published January 23, 2015

  Over the last few years, more and more charities and not-for-profit organisations realised they need to adopt ‘traditional business’ practices to become more impactful. One charity that has successfully adapted to this mind-frame, while still remaining true to itself is Challengers: an independent organisation which supports disabled children and young people (as well as […]


Marketing with Oculus Rift: A new era for brands and content producers

Published January 15, 2015

How can you use advanced virtual reality (VR) simulators in marketing without looking like you’re just jumping on the bandwagon for the latest fad? Oculus Rift seems to have genuine value to marketers… What is Oculus Rift? The Oculus Rift is a new and vastly improved breed of virtual reality that can put people directly into […]


5 steps to a successful education sector marketing strategy

Published January 8, 2015

Education sector marketing is notoriously challenging. Well-known hurdles include budget limitations and having to appeal to a completely new audience each year – and with the rise of digital marketing channels, marketing your educational institution effectively is becoming even more competitive and complex. Students (and their parents) now expect online entry forms and a presence on social media, and candidate recruitment becoming a year-round […]


Marketing Trend Predictions for 2015

Published January 2, 2015

Our last blog was all about giving an overview of key marketing developments in 2014. So of course the question now is: what are the marketing trends for 2015? We may not have a crystal ball, but here are some predictions I’d put my money on… We’ll carry on…. Creating the same amount of email communication in 2015 in the B2B […]