Month: April 2015

Marketing and dark social: should marketers embrace non-trackable platforms or shy away from them?

Published April 30, 2015

It’s hard to track how content is distributed and shared through instant messaging, chat and email – so what are the implications for social media and content marketers? Despite the rise of public sharing platforms like Facebook and Twitter, users strongly prefer one-to-one sharing platforms such as instant messaging, chat, and email: more than 70% […]


Sense check your web traffic with Google Analytics

Published April 23, 2015

Tracking, measuring and analysing how much traffic your digital platforms – websites as well as social channels – are receiving has become a key element of marketing. One of the best ways to monitor your website traffic is Google Analytics, a free online tool. It’s easy to set up Google Analytics for your website – […]


YouTube Cards: A new way to raise your video marketing game

Published April 16, 2015

YouTube recently announced a new development called YouTube cards – an upgrade to the existing YouTube annotations feature, allowing you to make your videos more interactive. What are YouTube annotations? If you actively use your YouTube  channel as a marketing platform then you may already be using the YouTube annotations feature. Annotations are clickable text […]


Google’s Algorithm Update: What you need to know about how this can affect your website

Published April 9, 2015

More than 1.5 billion people around the world use mobile devices (mobile phones and tablets) to access the internet. However, not every website is ‘mobile friendly’ – many websites are built in a way so they only display well on desktop computers and laptops. On 21 April 2015, Google will update its search algorithm so that […]


Meerkat, Periscope and the future of live streaming in social media marketing

Published April 2, 2015

With apps such as Meerkat and Periscope, live streaming has entered the social media marketing mix with a blast – here’s our lowdown on the state and future of live streaming. Thanks to the buzz created by the arrival of Meerkat at SXSW, combined with the continued popularity of Google Hangouts, car cams, Facetime, Snapchat and drone footage, it’s […]