Month: February 2016

Content marketing and advertising: blurring lines or different concepts?

Published February 26, 2016

What’s the relationship between content marketing and advertising? We canvassed expert opinions and reviewed practical examples to better understand how the two are similar, and where they aren’t. Viewpoint one: content marketing and advertising are becoming interchangeable At The Drum’s 10 February Content Marketing workshop, the discussion frequently returned to how the lines between content […]


The state of content marketing in 2016

Published February 17, 2016

On 10 February, we attended The Drum’s Content Marketing Breakfast: a panel full of insights about the state and future of content marketing. Here are our thoughts on the discussion. In November 2015, marketing media platform The Drum speculated on the future of content marketing. Though the article concluded that “great content marketing […] will […]


Officially open for business: our new offices!

Published February 10, 2016

Over the last few months, we’ve moved into a bigger, better office space and fitted it out with everything we (and our clients) need – and now we’re finally settled in! As the new Creative Hub of Woking, our offices include a range of creative spaces, meeting rooms, flexible working areas, and plenty of parking. […]


Challengers Business Club at Something Big: 2016 marketing resolutions

Published February 3, 2016

Last week, we were delighted to host the Challengers Business Club event, where our co-founder Sally gave her suggestions of some simple new year’s resolutions that marketers can adopt for 2016. Challengers is a charity committed to helping disabled children, young people, and their families. Their Business Club gives local businesses a chance to network […]