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An HR Guide to Working with Creative Agencies

In this guide, specifically for HR professionals who are new to working with creative agencies, we cover topics such as understanding agency models, the roles and functions within agencies, tips on how to write great briefs, the stages of creative projects, and how to get the most out of agency relationships.

We’ve seen over recent years HR leaders taking more control and influence over internal communications, and this great evolution has allowed HR departments to play a more strategic role. However, unlike marketing departments where even junior marketing executives are exposed to working with creative agencies throughout their careers, this is often not the case for HR professionals. To support the amazing work being done by HR professionals, we created this guide specifically aimed at helping you to get the most from your agencies.

We have decades of experience working with HR departments, helping them to engage workforces, drive DEIB agendas, define visions and values, develop impactful employer branding campaigns and produce effective internal communications. If you’re looking for an agency partner to support you, get in touch.

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