The wonderful thing about design trends is that with a new year comes an opportunity for us to reset and breathe new air, colour and technique into our creative. We’ve spotlighted five themes which we see dominating the creative and design direction of 2022.
With two years of extreme disruption (hopefully) behind us, we expect to see a more human, optimistic and authentic creative playing a vital role in communications, bringing a sense of understanding and reflection of the human experience.
This trend stems from a desire to create a warmer, more human, hand-drawn feel in digital environments, by taking inspiration from traditional analogue techniques employed in previous pre-digital decades. We’ll see playful fonts taking centre stage, making an image in themselves.
Cheerful and playful doodle style illustrations will be adding personality and simplicity to design, helping brands to connect the analogue and digital worlds. Expect the unexpected with escapist designs and whimsical characters.
Y2K is back, driven by aesthetic preferences of Gen Z. With its distinctive style resulting from blending the millennium’s pop culture with late 90’s and early 00’s tech, we’re seeing this trend appearing in graphic design as crude interfaces, bubble-gum pinks and blues, iridescent colours and Internet 1.0 design tropes. This style is typically quite futuristic with a retro edge.
Anti-design illustrations are not a new thing, but we expect them to make a big resurgence in 2022. We’ll see this trend manifest as creative that dismisses the traditional principles of design (but not in it’s entirety) and replaces those rules with semi-ordered chaos, semi-legible typography, asymmetry and clashing colours. When done well anti-design can create a powerful impression, but it’s a fine line between creating a big impact and creating a big mess.
We’re seeing this 90;s trend making a comeback (did it ever really go away?). This time around the blotchy, bold and energetic cut ‘n’ paste style is perfect for the quick-editing TikTok generation. We can expect to see more gritty textures, ink trails and splotches in zine-like collages.
The Pantone Colour of the Year for 2022 is PANTONE 17-3938 Very Peri, and it represents carefree confidence, creative spirit and the opportunity to embrace change. According to Pantone: “With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.”
If you want to find out more about what we think 2022 will hold, then check out our recent blog where we asked our team to get out their crystal balls and share what they think will be the biggest trends, challenges, and opportunities of 2022.
And if you want to find out how we can elevate your brand and keep it up to date with the creative and design trends for 2022, get in touch.
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