Welcome to our latest blog series, this time we will be taking a deep dive into sustainability.
Sustainability is such a hot topic, and we have a lot to say about it, so we’ll be releasing two blog series in 2021. The first series will cover why it’s important to take action, a focus on the print and packaging elements of our industry, and how even the smallest of changes can make a big difference. If this is a topic close to your heart, get in touch to make sure you don’t miss out.
In this blog we’re kicking off with a reminder as to why it’s so critical we, as individuals and businesses, step up to sustainability.
The World Economic Forum has rated climate change in the top five global risks, but The Paris Agreement, which set out the framework for action on climate change is not on track. There is a huge danger that the UN goals for sustainable development will not be met. Every organisation and every individual has a responsibility to take action to protect our planet.
Since his arrival in the White House, President Joe Biden has re-introduced the term ‘Climate Crisis’ – a term Trump did not allow White House officials to use in any government content. Perhaps, like us, Biden looks at some of the undisputable facts and sees that action by governments, businesses, charities, employees, consumers and families is urgently needed.
As a business we’re stepping up. We understand that our climate is changing, and our planet needs us more than ever. To live up to our value of ‘doing the right thing’ we’re not just talking about sustainability, we’ve taken action already and are committed to the journey we’re on. Hopefully by sharing these blogs we’ll inspire others to take action, big or small, to make a difference too.
From taking action to reduce our carbon footprint and developing our Code of Conduct, to increasing the governance we’re building into our business practices with the help of leading organisations like Planet Mark, our intention is not just to make a difference, tick the box and move onto the next project. Sustainability has become part of our business model. We are currently working towards becoming a certified B Corp, which will help us to cement our long-term commitment to focusing equally on our people, profit and planet.
As a business that produces print related materials, we are ensuring we provide the best possible guidance and support to help our clients make the right choices. We’ve worked hard to find the most environmentally friendly alternatives to the products our clients need and have made a commitment to include eco-alternatives in every proposal we make.
We engaged the help of an external provider, 100 Ways in 100 Days, who guided us, as a team, through an employee education programme that has opened our eyes to the 100 ways we can make more sustainable choices, from ditching clingfilm to championing the circular economy.
So how did we start, and what advice would we give others looking to make a difference in this area? Whilst we’ve really gathered momentum, getting started is easier than it looks, here are our top three tips:
If you’re passionate about making a difference to the planet and think we could help you make some small steps, talk to us. We’d love to help, from simple changes to the way you source your printed materials to getting your whole organisation onboard through a comms campaign. Together we can make a difference.
In our next blog we’ll be looking at the growing consumer demand for sustainability.
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