Stepping up to sustainability: a responsibility we all bear

Welcome to our latest blog series, this time we will be taking a deep dive into sustainability.

Sustainability is such a hot topic, and we have a lot to say about it, so we’ll be releasing two blog series in 2021. The first series will cover why it’s important to take action, a focus on the print and packaging elements of our industry, and how even the smallest of changes can make a big difference. If this is a topic close to your heart, get in touch to make sure you don’t miss out.

In this blog we’re kicking off with a reminder as to why it’s so critical we, as individuals and businesses, step up to sustainability.

The World Economic Forum has rated climate change in the top five global risks, but The Paris Agreement, which set out the framework for action on climate change is not on track. There is a huge danger that the UN goals for sustainable development will not be met. Every organisation and every individual has a responsibility to take action to protect our planet.

Since his arrival in the White House, President Joe Biden has re-introduced the term ‘Climate Crisis’ – a term Trump did not allow White House officials to use in any government content. Perhaps, like us, Biden looks at some of the undisputable facts and sees that action by governments, businesses, charities, employees, consumers and families is urgently needed.

  • The concentration of CO2 in the atmosphere is higher than at any time in at least 800,000 years.
  • The hottest 20 years on record all occurred in the past 22 years, 2015-2018 are in the top four.
  • The earth is one degree warmer than before widespread industrialisation and scientists argue that it mustn’t exceed 1.5.
  • Across the globe the average sea level has increased by 3.6mm per year between 2000 and 2015.

As a business we’re stepping up. We understand that our climate is changing, and our planet needs us more than ever. To live up to our value of ‘doing the right thing’ we’re not just talking about sustainability, we’ve taken action already and are committed to the journey we’re on. Hopefully by sharing these blogs we’ll inspire others to take action, big or small, to make a difference too.

We’re taking action in three core areas:

  • Developing our business policies, behaviour and governance to reduce our impact on the environment.
  • Championing the right choices for our clients to help them to reduce their impact on the environment.
  • Encouraging our team to make good choices as individuals, at work and at home, to reduce their impact on the environment.
Developing our business policies, behaviour and governance

From taking action to reduce our carbon footprint and developing our Code of Conduct, to increasing the governance we’re building into our business practices with the help of leading organisations like Planet Mark, our intention is not just to make a difference, tick the box and move onto the next project. Sustainability has become part of our business model. We are currently working towards becoming a certified B Corp, which will help us to cement our long-term commitment to focusing equally on our people, profit and planet.

Planet Mark is a sustainability certification for every type of organisation, for real estate and for products. The Planet Mark certification recognises continuous improvement towards sustainability, encourages action and builds an empowered community of like-minded individuals who make a world of difference.

Championing the right choices for our clients

As a business that produces print related materials, we are ensuring we provide the best possible guidance and support to help our clients make the right choices. We’ve worked hard to find the most environmentally friendly alternatives to the products our clients need and have made a commitment to include eco-alternatives in every proposal we make.

An industry leading, thought leadership magazine, Blue Newt, that showcased the very latest in environmental innovation and helped our client to target the movers and shakers in the industry to share their story.

Encouraging our team to make good choices as individuals

We engaged the help of an external provider, 100 Ways in 100 Days, who guided us, as a team, through an employee education programme that has opened our eyes to the 100 ways we can make more sustainable choices, from ditching clingfilm to championing the circular economy.

Employee education programme, 100 Ways in 100 Days, that has opened our eyes to the 100 ways we can make more sustainable choices, from ditching clingfilm to championing the circular economy.

Getting started with sustainability

So how did we start, and what advice would we give others looking to make a difference in this area? Whilst we’ve really gathered momentum, getting started is easier than it looks, here are our top three tips:

  1. Simply start somewhere. That might sound silly, but the key to success is to move from talking to action, so no matter how small an action it might be, start somewhere.
  2. Get the whole team involved. This will help with creativity and broaden the impact you can make, from changing a simple behaviour or policy to new innovations in your proposition.
  3. Commit for the long term. This is never going to be a quick tick off the list job, it is a long-term commitment. Accept that anything you do now is just one small step in the scheme of things but lots of small steps make a great journey.

If you’re passionate about making a difference to the planet and think we could help you make some small steps, talk to us. We’d love to help, from simple changes to the way you source your printed materials to getting your whole organisation onboard through a comms campaign. Together we can make a difference.

In our next blog we’ll be looking at the growing consumer demand for sustainability.