A prospectus is often one of first impressions a potential student will have of your university, and whether it’s something they picked up at a UCAS exhibition or ordered online, it’s vitality important to get it right.
We’ve talked before about the importance of a tangible printed prospectus, especially to the digitally focused Generation Z, and with the range of environmentally-friendly print options now available, it doesn’t look like the printed prospectus is going anywhere.
To get the lowdown on the latest trends in this important part of any student recruitment campaign, we reviewed a broad range of 2019/20 university prospectuses to see what works and what doesn’t.
We looked at everything: from the ordering experience to the paper stock, the page numbers to photography, and page layout to eco-credentials. Within the review we’ve also shared our top tips on how you can make your prospectus the best it can be.
We love to help our customers create creative and effective prospectuses and to find out how we can help your student recruitment campaigns stand out from the crowd, get in touch.