It’s not surprising that video continued to grow in 2020 – thanks, in part, to the explosive rise in popularity of TikTok and the introduction of Fleets on Twitter. Now that 2021 has arrived, we’ve collated a guide to the video and animation trends that will be the BIG news for this year.
In the age of TikTok and Instagram Stories, we hold our phones vertically 94% of the time. Vertical video has forced designers to create vertical layouts, whilst experimenting with different effects, animations and other graphical elements to make content stand out. When you’re planning your marketing strategy, it’s important to consider what device your target audiences might be using for their screen time. If your key demographic is consuming content on their mobile, you’ll need to consider shifting your emphasis to vertical video advertisements.
Looking for that next dopamine hit to overcome boredom, people regularly check social media and browse their newsfeeds for short spells throughout the day. This has generated an amazing space for advertisers to create an impression in a very short space of time. Today’s digital viewers are flooded with a deluge of videos and in response, social media platforms such as YouTube have introduced short six-second video ads. Necessity is the mother of invention, and these short ads have given birth to some original and innovative content.
While we’re all missing out on heading to the high street for some retail therapy, consumers are looking for digital experiences to fill the void. Big corporations like Amazon, YouTube and Instagram have been quick to launch in-app purchases on their platforms, and we’re also starting to see sites such as AiBUY, NTWRK and Shoploop which exclusively host shoppable videos. It’s a format that’s proving to engage consumers and delivers quick ROI, a winning combination and a big opportunity for online retailers.
65% of YouTube visitors use the site to help them solve a problem, according to Google. From renovating their bathroom to getting a splinter out of their hand, they are searching for video content to help find a fix. From a marketing perspective, sharing useful knowledge and information goes a long way in building trust with your audience and engaging them in a meaningful way. You can leverage this to draw leads more effectively and nurture that all-important relationship between your brand and your audience. Check out our blog on Help content to find out more.
Animated video has become extremely popular thanks to the creative and entertaining ways it can tell a story. And because there’s no film production involved, it has been a particularly useful format in recent months for brands to promote themselves and their products or services. Animation is appealing to marketing professionals as it is a great carrier for complex concepts. Brands use animated videos in social media advertising, trade shows, product demos, landing pages, and many more places on the web. Creative, animated commercial videos can spark strong emotions and help build bonds between a brand and its customers. They can be an ultra-powerful tool for customer engagement and loyalty, particularly at a time when businesses of all sizes are having to adapt to new ways of connecting with customers.
Video is a format that’s undoubtedly here to stay, so it’s definitely worth making it part of your marketing mix if you want to stay ahead of the competition. If you’re looking to power up your businesses video game, get in touch and let our experienced team help develop a video strategy that works for you.
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