Published February 28, 2018
When it comes to understanding the shifting demographics of our UK workforce it’s very easy to get caught up in media hype, resulting in HR and internal communication professionals running the risk of focusing employee engagement programmes in the wrong areas.
Whilst we spend a lot of time focusing on the impact of millennials on our workforces and how to engage them, the reality is that our workforce is getting older not younger.
Findings from the Mercer Workforce Monitor, showed that by the end of July 2017, the total UK workforce had grown by 202,000 compared to the previous year, however there were 194,000 more people over 50 and only 8,000 more under 50.
In addition to this, the media might have us believe that migration has been growing at a rapid rate, but the reality is quite different. The Mercer findings show that EU-born workers are making the move out of the country even before Brexit, and overall net migration has slowed down meaning that the overall UK workforce could be headed for a crisis.
Some organisations have already spotted these trends and identified their concerns. Well known high street sandwich shop, Pret a Manger confirmed last year that only 1 in 50 applicants are British, giving them concerns following Brexit. Lush, another leading high street retailer, have confirmed their plans to move more operations overseas, blaming ‘severe’ skills shortages.
There is no doubt that the attraction and retention of staff is set to grow more competitive in the coming years, so there’s never been a better time to review your employer brand strategy. To find out about how we’ve helped other organisations create an attractive and aligned employer brand that puts them at the front of the queue for the workforce of tomorrow get in touch at firstname.lastname@example.org or give us a call on 01483 746650
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