For a brand to stand out it needs to stand for something. And that’s exactly what we helped Thomson Environmental Consultants do. They knew their innovation was leading the industry and they needed the industry to know it too.
We developed an industry leading, thought leadership magazine, Blue Newt, that showcased the very latest in environmental innovation and helped Thomson target the movers and shakers in the industry to share their story.
Having founded and led the business for 16 years, we wanted to shine a light on Thomson’s CEO, Nancy Thomson. We used this key show piece to develop her personal brand, with natural photography and personal interview to drive her profile in the industry.
Whilst innovation was coming naturally to Thomson's innovation team, Blue Newt gave the whole organisation a clear direction and vision that enabled them to drive innovation and creativity in the way they approached their everyday work.
We worked hard on the name generation for this key strategy, wanting a name that stood out whilst having strong roots in its purpose. Blue Newt is rooted in Thomson’s blue brand colour and the great crested newt is a focal theme for the environmental sector.
A key goal of the Blue Newt strategy was to elevate the positioning of Thomson Environmental Consultants within their industry, enabling them to challenge the big multidisciplinary consultancies and make ripples by disrupting their market.
There’s no doubt this piece of work has and continues to move the dial for Thomson Environmental Consultants, setting them apart from their competitors, laser targeting key decision makers and potential customers, engaging their team in their vision, and driving the profile of both the Thomson brand and the personal brand of their CEO, Nancy.
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