CIRCLA

Project: Outdoor campaign

OUTDOOR MEDIA CREATIVE CAMPAIGN

Did you know 90% of all packaging is thrown away after just one use? Recycling can be a good solution but with just 9% of plastic waste being recycled, Circla entered the market with an auto-replenishment service where beauty products are delivered to your door, and once you’re finished the packaging is collected and re-used. With Circla describing their business model as the ‘Milkman for Beauty’ we created an attention-grabbing outdoor media creative campaign, including the development of a key strapline and supporting messaging.

The campaign successfully positioned Circla as a sustainable, responsible and convenient choice, and delivered a 62% increase in sales, tripled average order value, and increased online store sessions.

"Something Big understood our brand right from the start of the project and were flexible, open and responsive. The dynamic of the team worked really well, and it truly feels like Something Big is on your side and is always thinking about what is best for you as the client. From a commercial perspective we have had an excellent response from investors interested in our next round of funding and from international brands wanting to join the platform."

Claudia Gwinnutt, CEO, Circla

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