Hertz were celebrating their 100-year anniversary and needed something to create buzz and excitement at the ITB show in Berlin. To take visitors back to where it all began, we created an on-stand car installation of a Hertz branded Ford Model T, the first car Hertz ever rented. The car was filled with champagne and tied in with a golden ticket giveaway, with 100 lucky visitors getting a winning ticket and taking home a bottle of champagne. We managed the activation end to end, from creating the idea, producing the model car, executing the campaign and logistics for the event.
Branding, campaign creative, brochure design, print.
Direct mail design, creative, print.
Branding, direct mail design, website design, website build.
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