Hertz were celebrating their 100-year anniversary and needed something to create buzz and excitement at the ITB show in Berlin. To take visitors back to where it all began, we created an on-stand car installation of a Hertz branded Ford Model T, the first car Hertz ever rented. The car was filled with champagne and tied in with a golden ticket giveaway, with 100 lucky visitors getting a winning ticket and taking home a bottle of champagne. We managed the activation end to end, from creating the idea, producing the model car, executing the campaign and logistics for the event.
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