University for the Creative Arts

PROJECT: APPLICANT CONVERSION CAMPAIGN

CREATIVE, DIRECT MAIL, SOCIAL, PRODUCTION

The University for the Creative Arts commissioned us to help them stand out amongst other universities and make a stand for creativity. Using their insights into their highly fashion-focused and zeitgeist audience, we tapped into a retro theme, made popular by the shows like Stranger Things and created a high impact, interactive direct mail piece, supported by an engaging social campaign to ensure they made a real impact in the market.

The playful and unique piece used anaglyph glasses to bring a new dimension to the messaging and was a huge success with their prospective students who instantly loved the effort the university had made to engage them, moving the dial on their applicant conversion.

"Okay but let's talk about how sick my uni is"

"It's in a lil VHS box, I love it"

"Cool defo chose the right uni! Can't wait!"

Candidate student responses on Instagram

SEE MORE OF OUR WORK

ALTON COLLEGE

Prospectus design, print design, creative.

UNIVERSITY OF SURREY

Prospectus design, print, creative.

STEP BY STEP

Visual brand identity, brand guidelines, merchandising, signage and marketing collateral.

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