STRUGGLING TO SEE THE
WOOD FOR THE TREES?

Jane Robertson

BRAND CONSULTANT

IN A NUTSHELL
As a strategic director Jane works across multi-channels for brand campaigns, from creation to lead generation and everything in between. There is continual flux with the development of digital, and it’s an ever-changing landscape, so Jane has an open mind and a lot of energy, because anything is possible in the market place today. Staying ahead of the curve with creative campaigns that positively impact the bottom line is what keeps her motivated and enthusiastic.

JANE’S BACKSTORY
With a passion for people and business, Jane graduated in 1991 with a BA degree in Psychology and Marketing. She started her career as an Account Manager in the creative sector, enjoying the heyday of advertising in the 1990s and 27 years later she is enjoying the collaboration between creative and its impact on business output.

Jane’s experience extends across a multitude of brands within both B2B and B2C sectors, from power tools to property development, from logistics to car hire, she works closely with Marketing Directors to ensure they get the results that make them shine.

Strengths / areas of expertise

• Brand strategy
• Brand positioning
• Brand awareness
• Lead generation
• Integrated campaigns based on marketing funnel analysis

Kirsty Rook

CONTENT DIRECTOR

IN A NUTSHELL
Kirsty is an experienced content professional, driving commercial impact through innovative campaigns across B2B, B2C and tertiary sectors. She is responsible for driving social and content strategies for our clients and manages the creation and production of content that is flexible, agile, on-brand, and effective at telling their stories.

KIRSTY’S BACKSTORY
After graduating from the University of Portsmouth in 2010 with a Media Studies degree, Kirsty started her career in PR, joining Something Big as a Junior Copywriter and Social Media Executive. Having successfully climbed the ranks to a management role, Kirsty pined for some London experience. She moved on to work for Dentsu Aegis Media Group, across two agencies, Carat Enterprise and performance marketing agency, iProspect, where she took on the role of Social Media Account Director. Now, back at Something Big, Kirsty leads our content team as Content Director and guides our customers through the complex multi-channel landscape we operate in today.

Through her career Kirsty has worked on a range of clients, including: Santander, Microsoft, NTT Communications, British Gas, George at Asda, Arla, Wickes, DHL, Hertz and Zippo.

Strengths / areas of expertise

• Content strategy and planning
• Copywriting
• Campaign management
• Social media strategy

Felicity Allen

STRATEGIC CONSULTANT

IN A NUTSHELL
Felicity’s strategic mindset, combined with her structured approach to planning and execution, makes her an indispensable asset to any project. With her wide-ranging experience in marketing and PR, Felicity always knows which questions to ask to truly understand a commercial challenge. With solid commercial acumen and a creative mind Felicity is excellent at bringing value to businesses.

FELICITY’S BACKSTORY
Felicity began her career in the world of PR, working with some of the UK’s leading brands across the hospitality and property industries. Having enjoyed the fast-paced and proactive world of PR, Felicity made a sideways move into marketing and creative communications, gaining experience across a number of smaller, niche agencies, where she found a real passion for developing multi- channel campaigns, before joining Something Big in 2014. Using her strategic mindset and results driven focus, Felicity has guided several businesses through challenging projects to create some fantastic outcomes.

Strengths / areas of expertise

• Multi-channel strategies
• Creative direction
• Campaign / brand positioning / messaging
• Campaign strategy and planning
• Strategic and creative approach to solve business communication issues
• 360 channel thinking

Sam Hennig

CREATIVE STRATEGIST

IN A NUTSHELL

Sam has a natural creative mind and always brings a fresh viewpoint to the projects he works on. With a background in both print and digital advertising, from worldwide events to targeted apps and emails, Sam makes sure that our customers get the most creatively intelligent campaigns they can, no matter what the arena.

SAM’S BACKSTORY

An accomplished artist himself, Sam has an innate creative talent that he applies to everyday business problems, seamlessly developing clever propositions and visually engaging creative.

Having earned his stripes in the advertising industry where he worked across a number of pharmaceutical clients at McCann London, Sam joined Something Big in client services where he lead a number of complex projects. But with a hankering to get ever more involved in creative he managed to successfully transition into creative strategy where he now guides several strategies.

Strengths / areas of expertise

• Creative strategy
• Creative direction
• Art direction
• Conceptual thinking
• Multi-channel campaigns