DHL is leading the way in sustainable logistics with a commitment to reducing carbon emissions and providing sustainable choices. This includes rolling out a lower carbon fleet in the UK, with electric vans and cargo bikes, as well as introducing the first river-based parcel delivery service in London.

With their GoGreen product offering, DHL provides climate neutral shipping and contributes to projects that fight the climate crisis, or offer carbon reduced shipping through insetting, using Sustainable Aviation Fuel to reduce emissions associated with shipments.

As one of DHL’s biggest markets, the UK sales and marketing team asked us to develop sales and marketing collateral to support the sales teams in promoting their GoGreen offering and engaging customers in conversations around sustainability.

Conversations around climate neutral shipping and carbon insetting can be complex and at times controversial. DHL Express UK recognized the need to provide their sales teams with robust tools and information about the sustainability initiatives, credentials, and product details to better support their GoGreen product.

We developed sales support assets that effectively communicate the benefits of GoGreen to DHL’s customers, while also providing the sales teams with the resources they needed to have informed conversations with customers around sustainability.

To ensure the sales support assets were effective, we incorporated consumer and business insights into the narrative outlining the value of sustainable choices in logistics. By doing so, they were able to help the sales teams sell the products to their B2B and B2C customers more effectively.

We developed a range of sales and marketing collateral, including a sales PowerPoint deck, email communications, downloadable guide to sustainable business practices, social assets, web page series, and a riverboat launch video.

The marketing collateral was designed to promote DHL as a credible and knowledgeable sustainable logistics partner that is acting on sustainability initiatives, rather than just talking about it.

For this project we had to align very strictly to the DHL brand guidelines, ensuring that the assets were clear, concise, and well-presented, effectively communicating the GoGreen product. We delivered a new strapline, “Make it your Business to GoGreen,” to support the clear and concise communication of the sustainability message.

The content created continues to be regularly updated to ensure that it remains relevant and effective as the GoGreen proposition evolves. However, the core assets have remained intact and useful for both sales and marketing teams.